Please select your home edition
Edition
Fever-Tree 728x90

Fever-Tree extends its Sailing Series with sponsorship of Antigua Sailing Week

by Richard Cuthbert on 11 Apr 29 April - 5 May 2017
Fever-Tree Tonics © Fever-Tree

Fever-Tree, the world's leading premium mixer brand, has announced a sponsorship partnership with Antigua Sailing Week to become the events official mixer provider. The move marks an extension of the Fever-Tree sailing series into a new territory, building on the success of the brands activations at Cowes Week in the UK.

Since launching in 2005, Fever-Tree has established itself as the global mixer drinks experts who pioneered a new premium mixer drink category worldwide. The brand has been at the forefront of the gin renaissance and continues to lead the global drinks trend towards simple mixability.

International Marketing Director Richard Cuthbert said: "At Fever-Tree, it's all about taste which is why co-founders Charles Rolls and Tim Warrillow have travelled to some of the most remote, beautiful and sometimes dangerous regions of the world to source the highest quality natural ingredients from small specialist suppliers."

There is now a range of fourteen delicious Fever-Tree drinks, each of which has been crafted to perfectly complement the delicate flavour characteristics of the spirits they are intended to be mixed with or to be enjoyed on their own.

Named tonic of choice by the world's best bars and restaurants, Fever-Tree has received widespread acclaim from drinks critics, bartenders and gastronomes worldwide for its range of products. It has also built a reputation for delivering crowd pleasing bar activations at a host of prestigious sporting and premium lifestyle events in the UK and beyond.

Fever-Tree is fast gaining popularity within the international sailing community since its iconic bar activations and perfectly served drinks began delighting both sailors and spectators' alike at Cowes Week in the UK. By partnering with Antigua Sailing Week, the brand is ready to extend its sailing series into a new territory and introduce the unique Fever-Tree experience to a wider international sailing audience.

"We have an intrepid attitude to venturing to the ends of the earth to source the highest quality botanicals for our products and this has many applicable connotations to the sport of sailing, meaning it's a great platform to share the Fever-Tree event experience" said Cuthbert. "The sailing community has truly embraced the brand and our activations will add something special to what already promises to be a momentous 50th anniversary of the regatta."

During Antigua Sailing Week, Fever-Tree will bring its iconic bar experience to the island with special activities and drinks menus planned during Daily Prize Giving ceremonies and at Fever-Tree's own Race Day. For winners to celebrate in style, Cuthbert said, winning crews can expect to receive a great selection of prizes, including branded outerwear for victorious skippers through to cases of Fever-Tree so successful crews can toast their victories in style. Fever-Tree has also enlisted the support of respected sailing writer Louay Habib who will be reporting on the regatta direct from Antigua on behalf of the brand.

During the regatta, Fever-Tree will host its pop-up bar on the lawn of the Antigua Yacht Club and at other venues across the island. Sailors can expect a Fever-Tree experience centered on great tasting long mixed spirit drinks such as the iconic Perfect Storm and Pink Gin. Competitors and spectators alike will have an opportunity to sample and enjoy the full range of delicious Fever-Tree products which can also be enjoyed as delicious soft drinks.

Fever-Tree's sponsorship deal with Antigua Sailing Week has provided a platform for the drinks company to form a relationship with local distributor Premier Beverages, which has been appointed the importer and distributor of Fever-Tree's products within Antigua.

For more information see www.sailingweek.com and www.fever-tree.com.

Related Articles

Fever-Tree moment: Freddie Carr & Nick Hutton
America's Cup sailors turned Gladiators America's Cup sailors, Freddie Carr & Nick Hutton, are racing on Tony Langley's TP52 Gladiator at Lendy Cowes Week. Gladiator was one of the few yachts racing today, as high winds stopped racing for most of the classes. Posted on 3 Aug
Fever-Tree moment: David and Alex Irwin
Collectively known as sportography Day Five of Lendy Cowes Week was a day of atrocious conditions, near gale force winds and driving rain, but the show went on for all the sailors. Posted on 2 Aug
Fever-Tree moment: Nick and Charlotte
Louay catches up with Redshift Reloaded couple Nick Cherry and Charlotte Devonshire are racing on Ed Fishwick's Redshift Reloaded, which is having a titanic battle in their class at Lendy Cowes Week with last year's Black Group winner Adam Gosling's Yes!. Posted on 31 Jul
Fever-Tree moment: Maurice 'Prof' O'Connell
One of Ireland's most talented sailors in Cowes Maurice 'Prof' O'Connell is one of Ireland's most talented sailors, racing in Olympic classes, Sportsboats, and keelboats. In recent years Prof has joined North Sails, and also coaches a wide variety of teams to world championship level. Posted on 30 Jul
Fever-Tree moment: Paul Blowers
Louay Habib catches up with Etchells champion in Cowes Paul Blowers won the Etchells World Championship last year for the second time. Paul lives on the Isle of Wight, and has tremendous local knowledge of the tricky racing conditions in the Solent. Posted on 30 Jul
Happy Birthday Sir Peter
A double celebration at 50th Antigua Sailing Week Sir Peter Harrison is a well known figure in the IT industry and the world of sailing. He lead the syndicate for the GBR Challenge for the America's Cup on 2000 and has been involved in many philanthropic sailing projects. Posted on 7 May
The Fever-Tree Experience
The place to be at Antigua Sailing Week The Fever-Tree Cocktail Bar at Antigua Sailing Week is the place to be. Located right next to the event stage, it is the place where winning teams gather, after collecting their awards after the daily prize giviing. Posted on 4 May
Legacy's Perfect Storm to Ease the Pain
Fever-Tree at the 50th Antigua Sailing Week Reginald Williams Trinidadian sloop Legacy has been coming to Antigua Sailing week for so many years that they have named one of the racing marks after her. Eagle-eyed YachtsandYachting.com fans will have seen Legacy competing at Cowes Week last year. Posted on 1 May