Adidas Sailing support Land Rover BAR
by Mike Wills 24 Nov 2015 08:44 GMT
24 November 2015
Adidas Sailing, producers of performance marine footwear and accessories are pleased to announce that they will be supporting Land Rover BAR as a Technical Supplier of footwear and sports luggage products.
Signed on the Adidas Sailing stand at METS, the agreement is a significant step forward for Adidas Sailing and stands as testament to the dynamic, performance-orientated nature of the sailing footwear range.
Feedback from the Land Rover BAR team throughout the duration of the Cup will be invaluable in taking the Adidas Footwear range to even higher levels of comfort, durability and performance.
A commercial range of Adidas Sailing / Land Rover BAR branded footwear and sports luggage products will shortly become available for sale from retailers and available to purchase via the Adidas Sailing website, which now features its much anticipated web shop allowing global delivery of the full range.
Commenting on the agreement made at METS, Matthew Forbes said: "This is great news and has come at the perfect point in time for our business. So far we have been inundated with interest from the trade and media at METS. Adidas has always been associated with athletic performance at the highest level with Sir Ben and his team using our footwear in his previous Olympic campaigns. We are very excited to be supporting BAR to bring the Cup home."
Sir Ben Ainslie commented, "Adidas Sailing shoes were great for me whilst sailing in my Olympic boats, and we are really looking forward to working with them to develop shoes for the physical challenges we face on the new foiling multihulls."
Further information will be made available at the 2016 London Boat Show.
www.adidassailing.com