A truly lifesaving cup of tea

Lifeboat Tea © RNLI

Williamson Tea is giving tea lovers the unique opportunity to enjoy a great tasting tea, whilst helping save lives in the process. Lifeboat Tea is a deliciously refreshing pure Kenyan black tea that aims to raise £200,000 a year for the Royal National Lifeboat Institution (RNLI).

The new Lifeboat Tea has been completely redesigned: Look out for the new, bold orange 80 tea bag boxes in Waitrose stores nationwide from September 2009. For every pack sold, 7p will go directly to the RNLI, with funds raised going towards purchasing inshore rescue boats, as well as training of the crew and support services.

Produced by Williamson Tea, a family owned business with over 140 years of tea expertise, Lifeboat Tea has had a long-standing association with the RNLI: “We’ve been associated with the RNLI for the past twenty years and have raised well over £100,000 for the charity to date,” says Williamson Tea Managing Director Philip Magor. “Now we’re looking to double this figure annually with the re-launch of Lifeboat Tea, so that the RNLI can continue in its invaluable and voluntary service of saving lives at sea.”

Lifeboat Tea first originated when a sailor and his crew were caught in a violent storm during the tragic Fastnet race in 1979. All crew members were rescued from their sinking boat by the RNLI and Lifeboat Tea was set up to mark their gratitude and to raise money for their life savers.

Continues Philip Magor, “Not only does Lifeboat Tea throw a lifeline to sea-goers, it is sourced from our estate in Kenya that is Fairtrade certified and accredited by the Rainforest Alliance, which works tirelessly to conserve biodiversity and protect the rights and welfare of workers, families and communities.”

Lifeboat Tea is 100 percent natural and made using only the finest, freshest tips - just the bud and the two top leaves. All the tea is grown using sustainable farming methods and workers who pick the tea, do so in good working conditions and earn a decent living.

Lifeboat Tea has a RRP of £2.09 and can be bought from Waitrose stores nationwide.

For more information visit, www.lifeboattea.co.uk