Ben Ainslie features in Henri Lloyd Lifestyle photoshoot
by Amy Grealish, Henri Lloyd 28 Jul 2009 09:12 BST
‘The London Look’
Henri Lloyd ambassador and Britain’s most successful Olympic sailor, Ben Ainslie took part in Henri Lloyd’s Autumn / Winter 2009 Lifestyle campaign shoot which was located in a beautiful autumnal London.
Henri Lloyd is very proud to have Ben Ainslie as the ambassador for our most stylish collection ever. Who could be better suited for this assignment than a man who claims that his greatest strength is that he never gives up. And he is always true to the sea. Just like us.
Drawing inspiration from the iconic streets of the country’s capital and journeying through Mr Henri’s personal archives Henri-Lloyd have created a collection that this season epitomises the brands innovation, adventure and outstanding quality, British design.
The AW09 collection from Henri-Lloyd is a journey through the history of this truly British brand. Henri-Lloyd visited their archive, sailing back to the time when their technical expertise was born and they set their precedent as the leaders in the world of marine wear.
As Henri-Lloyd expands as a global brand, their British roots remain an anchor to a quintessentially British design style. Renowned as they are for their marine fabric technologies and classic styling. Henri-Lloyd have created a contemporary collection that combines their technical genius with contemporary cuts, slim silhouettes, luxury fabrics and considered patterns echoing a timeless style that has become synonymous with the brand.
Considered use of innovative fabrics developed exclusively with leading Italian and Swiss mills have been combined with a transfer of design handwriting from the technical collection to elevate the key pieces of outerwear. Soft Shell linings and modern ergonomics give British classics such as the double breasted pea coat, the parka and wool blazers a distinct Henri-Lloyd twist.
From the Urban environments of the city dwellers through to those exploring a more coastal lifestyle and all the areas in between. Henri-Lloyd has created an undeniably modern range by blending classic elements with ground breaking technology. The AW09 collection has reaffirmed the brands stake as leader of the fashion race.
With a heritage as rich as that of Henri Lloyd and a founder as enthusiastic as Mr Henri himself, this collection has a celebratory feel that it is more than worthy of.
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