Master your voyage.
The ocean is our element. Here in New Zealand, we’re surrounded by water, and we’ve shown the rest of the world we know how to enjoy it. It’s the kind of mastery that comes from hard-earned knowledge and just having the knack. A spirit of adventure and an ability to think differently. The grit to outlast and the skill to succeed. And a little good fortune never goes amiss either.
Here at Line7, we’ve got that in spades. We’ve been making outstanding all-weather gear since 1963, and fair to say we’ve seen some storms. At times, we’ve even taken on a bit of water. But through it all, we’ve been able to steady the ship and still come out on top.
Being named after the seventh line on a captain’s hand - the length of which reflects the bearer’s luck - might have helped us there. But we reckon it’s about attitude as much as ability. We reckon luck runs your way when you’re willing to get out there, give things a go, and enjoy the journey. So that’s what we’re here to help people do. To give them the confidence, the curiosity, and the outstanding all-weather gear to get out there and master their own voyage.
We’re not just for round-the-world ocean racers or America’s cup winners either. We’re for everyone. From after work rum racers to weekend cruisers. From youngsters flipping optimists to their folks shivering on the shore. From farmers and fisho’s to hikers and dog walkers - and everyone in between.
We’re here to help you master your voyage, whatever it may be.