New global brand campaign ‘We Are Racing' brings SailGP's action-packed, adrenaline-fueled battles to world famous Piccadilly Lights big screen. Emirates GBR athletes Hannah Mills and Matt Gotrel arrive in full race kit to witness the screening

© Felix Ursell SailGP splashes down in London's West End
SailGP, the world's most exciting racing on water, officially launched its Season 4 'We Are Racing' Global Brand Campaign with a week-long digital 3D OOH immersive full screen takeover at the world-renowned Piccadilly Lights