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So Whatever happened to..

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zippyRN View Drop Down
Far too distracted from work
Far too distracted from work


Joined: 14 Sep 06
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Post Options Post Options   Quote zippyRN Quote  Post ReplyReply Direct Link To This Post Topic: So Whatever happened to..
    Posted: 30 Aug 18 at 11:14pm
Originally posted by H2

Originally posted by Noah

How to end up with a small fortune in the marine industry: Start with a large one!

Perhaps. Although think about how we used to buy cars and how we now buy cars. Personally I have never used PCP or those finance deals but I bet based on the number of new cars that most people do. If people are OK with effectively renting a car long term then why not a boat especially if the deal was targeted at key clubs and sailors that were considered important at getting traction and hence made attractive by the assumed discount of future sales. Sometimes there is great merit in using models that have been proven in other industries.

 PCP also works on the basis that thereisa ready market of people who buy  2/3/4/5 year old vehicles -   historically  these people purchased  de-fleeted  company cars  when  A) company cars were a common perk and B) companies tended to  buy them ...
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blueboy View Drop Down
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Really should get out more


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Post Options Post Options   Quote blueboy Quote  Post ReplyReply Direct Link To This Post Posted: 31 Aug 18 at 6:48am
Originally posted by H2

Yeah - I agree - I am not looking at this as something to pitch to investors as such. I am sure that could be a model but not one I would want to follow as I have had enough of that game, have cash and am just interested in whether a model of focusing sales in a clustered way enabled a small class from a niche builder to get traction.

It's worked for keelboats. Elite mentioned here is an example and the Hunter 707 was another, 60 boats on the Hamble at one time. I can't really think of a recent example where it has worked for dinghies.
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Guests View Drop Down
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Post Options Post Options   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 31 Aug 18 at 7:18am
Originally posted by RS400atC

Maybe crowdfunding is the answer, i.e. 25 sailors decide they want a new class of boat, they chip in to get the moulds made and hire a moulding shop to make a batch.

'Investors' are only going to be interested if you have identified a genuine market niche for serious numbers.

The 25 buyers model would be a bit like a 'club'.....
I think crowdfunding has great potential for a new class. One of the biggest problems with launching a new class is that no one wants to take the risk of being the only person to buy into it.  If you promised to only start building once 25 pre-orders has been taken it reduces that risk somewhat.
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Keith_Callaghan View Drop Down
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Post Options Post Options   Quote Keith_Callaghan Quote  Post ReplyReply Direct Link To This Post Posted: 31 Aug 18 at 7:25am
Graeme, call me on 07906 396403 when you get to HBSC next Friday. I look forward to meeting you again. The H2s will be launching at about 10:45 and will be back ashore by about 14:30.
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