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Club promotion and social media
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Kev M View Drop Down
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Far too distracted from work


Joined: 05 Dec 11
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Posts: 346 		Post Options Post Options   Quote Kev M Quote  Post ReplyReply Direct Link To This Post Topic: Club promotion and social media
    Posted: 01 Feb 12 at 12:46pm
It looks like our club's Facebook group has finally been archived, it was never very active before but now it is next to useless as it has kicked out all of the members.

As I seem to have been put in charge of organising an open day and I'm looking at various ways of promoting I think we need to start again with Facebook.

From a club perspective is a Group better, because it allows user input or is a Page better because it shows up new items in it's members' news feeds and because they make it easier for members to share articles among friends who aren't members of the group?

What other ideas has your club got for using social media for promotion?
Successfully confusing ambition with ability since 1980.
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Oli View Drop Down
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Really should get out more


Joined: 23 Mar 05
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Posts: 1020 		Post Options Post Options   Quote Oli Quote  Post ReplyReply Direct Link To This Post Posted: 01 Feb 12 at 1:09pm
pages are definately better than groups, you can allow moderate access for members to interact and with page apps you can add your club webcams, race cards etc to it. 
pagemodo is a good landing page editor, stylish whilst putting the essentials upfront for non members to see instantly. 
also you can have rss feed intergration from the clubs main website meaning the fb admin doesnt have to upload everything and if your club has a twitter account it can link straight into that also, again saving another edit and upload. 
 
we use the events tab for social gatherings and work parties etc, even if the members dont put themselves as attending at least you have notified them directly to what is occuring at the club and not just relied on the timeline for getting their attention.
T-SHIRTS
PRINTS
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Mark Jardine View Drop Down
Admin Group
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Joined: 12 Mar 04
Location: Milford-on-Sea, United King
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Posts: 1028 		Post Options Post Options   Quote Mark Jardine Quote  Post ReplyReply Direct Link To This Post Posted: 01 Feb 12 at 1:18pm
Pages can also be embedded on YachtsandYachting.com news articles whereas Groups can't - take a look at the Facebook/Twitter tab at the bottom of http://www.yachtsandyachting.com/news/161107/Foiling-moths-dominate-39th-Bloody-Mary to see what I mean.

If your club or class has an active Facebook page or Twitter feed then tell me about it and I'll make sure it's associated with the reports.
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Kev M View Drop Down
Far too distracted from work
Far too distracted from work


Joined: 05 Dec 11
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Posts: 346 		Post Options Post Options   Quote Kev M Quote  Post ReplyReply Direct Link To This Post Posted: 01 Feb 12 at 2:38pm
It sounds like pages are the way forward then.  Thanks chaps.
Successfully confusing ambition with ability since 1980.
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jeffers View Drop Down
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Joined: 29 Mar 04
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Posts: 3048 		Post Options Post Options   Quote jeffers Quote  Post ReplyReply Direct Link To This Post Posted: 01 Feb 12 at 4:30pm
We have both at Hunts...an 'offical' page run by a member of the club committee with content strictly limited to 'official' stuff.
 
 
We also have an 'unofficial' group for banter, chat and sailing gossip. the 'unofficial' group is pretty active these days and requires very little moderation.
 
Paul
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rogue View Drop Down
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Posts: 978 		Post Options Post Options   Quote rogue Quote  Post ReplyReply Direct Link To This Post Posted: 06 Feb 12 at 3:11pm
pages are really good- they're what's going to save facebook from itself, those bloody guardian and netflix apps are pretty intrusive, chat is sh*t (who wants to let anyone know when they're on facebook!) and that newsfeed is irritating to say the least... especially if you click on something totally random and it posts something to your own recent activity.

the only saving grace for facebook is pages (to organise mutual interests) and the fact that everyone's already on it... G+ is a much better social media tool (for google employees anyway)
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MRJP BUZZ 585 View Drop Down
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Joined: 05 Mar 06
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Posts: 1496 		Post Options Post Options   Quote MRJP BUZZ 585 Quote  Post ReplyReply Direct Link To This Post Posted: 06 Feb 12 at 3:55pm
Originally posted by rogue

G+ is a much better social media tool (for google employees anyway)
Josh Preater

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craiggo View Drop Down
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Joined: 01 Apr 04
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Posts: 1810 		Post Options Post Options   Quote craiggo Quote  Post ReplyReply Direct Link To This Post Posted: 06 Feb 12 at 7:27pm
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Kev M View Drop Down
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Far too distracted from work


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Posts: 346 		Post Options Post Options   Quote Kev M Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 12 at 2:25pm
Right, the Page is sorted and linked to Twitter although it's only cross-posting one way at the minute.

Mark, when you post articles do they automatically appear on your FB page or do you have to post them manually?
Successfully confusing ambition with ability since 1980.
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Mark Jardine View Drop Down
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Posts: 1028 		Post Options Post Options   Quote Mark Jardine Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 12 at 3:17pm
Hi Kev

If you could email me with your FB and Twitter page URL's I'll add them to our database so that anytime we get a report from your club racing, your pages will be embedded on the report tabs.

If you want to then feature the report on your Facebook page, you just need to post the YachtsandYachting.com URL of it - Facebook will pick up all the information it needs from tags which we embed in the page.

I hope this all makes sense.

Cheers, Mark
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