Club promotion

Hi all,

At the Dinghy show this year I noticed one or two clubs had stands. Do you Guys and Gals consider this an effective method for promoting a club or a particular open event??

 

Thanks

WYC did try this but I don't think it we are going to do this again.

We have an excellent sailing school coupled to the club and that is a great feeder for new members.

As far as I can tell most people who go to the Dinghy Show are already dinghy sailors and members of clubs ...

Depends on the objectives of attending.

If it was a club wanting to promote a multi class summer event then that may be worth while ... but not as a membership drive.

We (King George) get enough new members from it to make it worth it- and we're the closest club to Ally Pally. There's more Londoners than you would have thought wandering around looking for a club at the show.

If I remember right that the cost of a stand is pretty high so the number of new members also has to be high to justifiy the expence.

However I would have through the best way to get people to join is to get rid of the joining fee,after all if I want a new club or info about a club I look it up on the internet,cheap,easy & with photos.

Originally posted by bert If I remember right that the cost of a stand is pretty high so the number of new members also has to be high to justifiy the expence. However I would have through the best way to get people to join is to get rid of the joining fee,after all if I want a new club or info about a club I look it up on the internet,cheap,easy & with photos.

This is true, but others genuinely do want to speak to someone first. One of the unfortunate aspects at King George is that we're rather sealed off from the outside world behind Thames Water's big fence, and whilst the phone will be answered if someone phones from the gate on a club day, the gate itself is a bit off putting- limiting "passing" visitors. The show gives us a chance to get out there and speak to people.

As an aside, club and class stands are a lot cheaper than commercial ones. This is why King George is able to have quite a spacious stand, whilst the "shop" stands tend to be rammed with product.

Edited by alstorer