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sailor girl View Drop Down
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Post Options Post Options   Quote sailor girl Quote  Post ReplyReply Direct Link To This Post Topic: sponsorship
    Posted: 08 Dec 04 at 6:44pm
thankyou
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Tornado_ALIVE View Drop Down
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Post Options Post Options   Quote Tornado_ALIVE Quote  Post ReplyReply Direct Link To This Post Posted: 08 Dec 04 at 6:01am

 Hi Sailor Girl,

You are obviously still at school.....  My advice would be to do a Degree in Marketing when you finish school and apply what you learn to finding a sponsor.  Also study up on big boats and when you finish, find a job in Marketing within the Marine industry.  You can use your contacts in the media to also help promote your campaign.

My crew is the Marketing manager for SeaWind Catamarans and his skills and contacts have come in quiet usefull.

Also when you get going you should prepare a

- Proposal, hard copy to initally send them

- Powerpoint presentation to show them when you meet with them  (bring own lap top).  Include a video in this.  And maybe give them a copy on disc.

Follow up with them after the meeting.

Important to remember that you should not make yourself look like a charaty.  Show them you have something to offer......  ie publicity.  You must convince them that investing in you campaign will increase their sales.

Should also as mentioned above...  send out press releases when ever you do something.  Both to them and the media.

Also can arange a corporate day where you can take you sponnsor out for a days sail (maybe a charter yacht and maybe cruising around one of your major regattas)

Wear their merchandise at regattas and sailing functions

Gifts for the sponnors such as a team T-shirt or a framed photo or video of you or your team in action.

Create a website and post up to date results, pics, what your calander is, and most important, your sponnsors logos and links to thier web sites.

Hope this is of some help.

Also check your Private Messages

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sailor girl View Drop Down
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Post Options Post Options   Quote sailor girl Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 04 at 6:01pm
thankyou!!
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hurricane View Drop Down
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Post Options Post Options   Quote hurricane Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 04 at 5:13pm
Originally posted by Skiffman

being a young pretty girl would probably help you

i think sailor girl has that one cracked!!

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Lucy View Drop Down
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Post Options Post Options   Quote Lucy Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 04 at 4:38pm
A damn good budget should be included too - exactly how much you need and exactly what you're going to spend it on. They always like to know where £££ is going! Also - and this is really important - what can you give back to them? Figure something out for this one because it's so important... and I'm not talking projected advertising benefits... offer to take them sailing or do some charity work for them. It's a two way thing, sponsors are great people so let them know that by offering them stuff too!!
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sailor girl View Drop Down
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Post Options Post Options   Quote sailor girl Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 04 at 12:30pm
lol cheers!
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Post Options Post Options   Quote Skiffman Quote  Post ReplyReply Direct Link To This Post Posted: 05 Dec 04 at 9:47pm

Don't make the Proposal to long, the main thing big marine companies are usually into is results. You really need to be right at the top of the fleet, some companies only sponsor certain types of boats that get lots of publicity like 49ers and 29ers etc... Not many companies will give you direct money aswell inside sailing but like other people have said local companies are more likely, also if you under 18 then you can go to your local county council they normally give out grants of up to £300 which isnt much but its enough. Try and get a hardware company, we have a really good deal with Holt and P&B not money but keeps are boat going for free... being a young pretty girl would probably help you

49er GBR5

teamfletcherandsign.co.uk
Team Fletcher and Sign campaign site
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sailor girl View Drop Down
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Post Options Post Options   Quote sailor girl Quote  Post ReplyReply Direct Link To This Post Posted: 05 Dec 04 at 3:15pm
cool, thankyou!
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Post Options Post Options   Quote Garry Quote  Post ReplyReply Direct Link To This Post Posted: 05 Dec 04 at 12:55pm
This may seem obvious but you need to write a press release after everything you do and send it to everywhere you think will air it mentioning any sponsors etc - so don't forget your local radio and local websites. It should probably have the following format:

Headline

Report/News etc

Background - a bit about you and your sailing and how to get further info.

I'm sure someone in the Y&Y office could provide a template since they must see hundreds of press releases.
Garry

Lark 2252, Contender 298

www.cuckoos.eclipse.co.uk
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Adam84 View Drop Down
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Post Options Post Options   Quote Adam84 Quote  Post ReplyReply Direct Link To This Post Posted: 05 Dec 04 at 8:01am
I agree, you need to put a kind of sponsorship pack together which should include any newspaper articles, if you are able to get into the local paper local sponsors will be much more keen to sponsor you. Also try an explain the benefits of sponsoring you, eg putting there name on your sail. As they will like the fact a boat will be sailing round with there name on the sail. 
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