New Posts New Posts RSS Feed: Non-Story
  FAQ FAQ  Forum Search   Register Register  Login Login

Non-Story

 Post Reply Post Reply Page  12>
Author
davidyacht View Drop Down
Really should get out more
Really should get out more


Joined: 29 Mar 05
Online Status: Offline
Posts: 1345
Post Options Post Options   Quote davidyacht Quote  Post ReplyReply Direct Link To This Post Topic: Non-Story
    Posted: 20 Jan 16 at 12:45pm
Just read the Hyde 505 press release on the front page; will sailmakers be publishing reports of every test that they carry out in the future.  By all means publish some interesting hard facts but an article saying that some sailors have gone out for a practice with some new sails?  I sense a non-sailing media person has been let loose!
Happily living in the past
Back to Top
salmon80 View Drop Down
Posting king
Posting king


Joined: 29 Nov 10
Online Status: Offline
Posts: 119
Post Options Post Options   Quote salmon80 Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 1:58pm
I agree its rubbish, isn't Y&Y free advertising though? its been going on for years Mr Chicken, piggy and back, Seldom, etc etc
Back to Top
jeffers View Drop Down
Really should get out more
Really should get out more
Avatar

Joined: 29 Mar 04
Location: United Kingdom
Online Status: Offline
Posts: 3048
Post Options Post Options   Quote jeffers Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 3:02pm
Hyde, Rooster, P&B and others also buy ad space, you can see their adverts in the banner at the top.

I am sure if the editorial team had an issue they would no publish it.

My 2p is that it is a bit of a non-story.
Paul
----------------------
D-Zero GBR 74
Back to Top
JimC View Drop Down
Really should get out more
Really should get out more
Avatar

Joined: 17 May 04
Location: United Kingdom
Online Status: Online
Posts: 6662
Post Options Post Options   Quote JimC Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 3:02pm
can't blame a pr guy for trying to create a story, nor an editor to post a pr dinghy related instead of all the tedious big boat stuff. Not as if overloaded with news.
Back to Top
Roger View Drop Down
Really should get out more
Really should get out more
Avatar

Joined: 23 Mar 04
Location: Somerset
Online Status: Offline
Posts: 524
Post Options Post Options   Quote Roger Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 3:08pm
Quite common practice to give your paid advertisers a number of free PR slots in the news section of a web site.
Really don't see the problem at all.


Back to Top
Rupert View Drop Down
Really should get out more
Really should get out more


Joined: 11 Aug 04
Location: Whitefriars sc
Online Status: Offline
Posts: 8956
Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 3:22pm
I'm sure we have asked before, and companies pay for stories such as this this? Keeps Y&Y alive.

Bit of a non story, but nice pictures.
Firefly 2324, Puffin 229, Minisail 3446 Mirror 70686
Back to Top
southcoastsailor View Drop Down
Newbie
Newbie


Joined: 17 Jan 16
Online Status: Offline
Posts: 1
Post Options Post Options   Quote southcoastsailor Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 3:40pm
the power of marketing
Back to Top
davidyacht View Drop Down
Really should get out more
Really should get out more


Joined: 29 Mar 05
Online Status: Offline
Posts: 1345
Post Options Post Options   Quote davidyacht Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 3:47pm
No problem with the paid advertisers, but at least P&B or Rooster publish something interesting and worth reading ... it is a shame that Hyde have not used the opportunity to say something interesting about their brand, or how they are taking a fresh look at 505 rigs and what these developments might be.  Or elucidate on how and why they have cleaned up in the Fireball and Flying 15 fleets. 

What they have said is what you would expect to be going on in the background by any of the major sailmakers, to have to say this in their publicity makes you question why they need to turn this into PR.

Andy Davis at HD Sails wrote a really good piece in the Solo Newsletter of their recent developments of their "Golden" sails ... he made a reasoned arguement of how developments in materials had made them review their designs and outlined the development programme that has created a final winning product

I am a sucker for branding ... but visiting a page that says nothing useful is a bit of a turn off, though I accept that it is their perrogative.
Happily living in the past
Back to Top
jeffers View Drop Down
Really should get out more
Really should get out more
Avatar

Joined: 29 Mar 04
Location: United Kingdom
Online Status: Offline
Posts: 3048
Post Options Post Options   Quote jeffers Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 4:28pm
Originally posted by davidyacht

.  Or elucidate on how and why they have cleaned up in the Fireball and Flying 15 fleets. 

The problem is they have not cleaned up in the Fireball fleet. They got 2nd at the worlds but I believe North/P&B are still seen as the rags to have (the 2 sailors in question, James Peters and Fynn Sterrit are Olympic hopefuls so unless the sails really were bad then you would expect them to be up at the sharp end. What was more significant was that they were using a non-Winder hull).

Give them time though, they look nice and if Hyde can persuade some of the other from of the fleet, non-sponsored guys to give them a go they might gain momentum.
Paul
----------------------
D-Zero GBR 74
Back to Top
salmon80 View Drop Down
Posting king
Posting king


Joined: 29 Nov 10
Online Status: Offline
Posts: 119
Post Options Post Options   Quote salmon80 Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 16 at 5:48pm
Hey I didn't mention brands by name ;) now where is my lemon wetsuit and silly pants-on jacket when I need them ;)
Back to Top
 Post Reply Post Reply Page  12>

Forum Jump Forum Permissions View Drop Down

Bulletin Board Software by Web Wiz Forums® version 9.665y
Copyright ©2001-2010 Web Wiz
Change your personal settings, or read our privacy policy