Laser 28 - Excellent example of this great design Hamble le rice |
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davidyacht ![]() Really should get out more ![]() Joined: 29 Mar 05 Online Status: Offline Posts: 1345 |
![]() ![]() ![]() ![]() Posted: 20 Jan 16 at 12:45pm |
Just read the Hyde 505 press release on the front page; will sailmakers be publishing reports of every test that they carry out in the future. By all means publish some interesting hard facts but an article saying that some sailors have gone out for a practice with some new sails? I sense a non-sailing media person has been let loose!
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Happily living in the past
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salmon80 ![]() Posting king ![]() Joined: 29 Nov 10 Online Status: Offline Posts: 119 |
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I agree its rubbish, isn't Y&Y free advertising though? its been going on for years Mr Chicken, piggy and back, Seldom, etc etc
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jeffers ![]() Really should get out more ![]() ![]() Joined: 29 Mar 04 Location: United Kingdom Online Status: Offline Posts: 3048 |
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Hyde, Rooster, P&B and others also buy ad space, you can see their adverts in the banner at the top.
I am sure if the editorial team had an issue they would no publish it. My 2p is that it is a bit of a non-story.
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Paul
---------------------- D-Zero GBR 74 |
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JimC ![]() Really should get out more ![]() ![]() Joined: 17 May 04 Location: United Kingdom Online Status: Online Posts: 6662 |
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can't blame a pr guy for trying to create a story, nor an editor to post a pr dinghy related instead of all the tedious big boat stuff. Not as if overloaded with news.
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Roger ![]() Really should get out more ![]() ![]() Joined: 23 Mar 04 Location: Somerset Online Status: Offline Posts: 524 |
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Quite common practice to give your paid advertisers a number of free PR slots in the news section of a web site.
Really don't see the problem at all. |
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Rupert ![]() Really should get out more ![]() Joined: 11 Aug 04 Location: Whitefriars sc Online Status: Offline Posts: 8956 |
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I'm sure we have asked before, and companies pay for stories such as this this? Keeps Y&Y alive.
Bit of a non story, but nice pictures. |
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Firefly 2324, Puffin 229, Minisail 3446 Mirror 70686
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southcoastsailor ![]() Newbie ![]() Joined: 17 Jan 16 Online Status: Offline Posts: 1 |
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the power of marketing
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davidyacht ![]() Really should get out more ![]() Joined: 29 Mar 05 Online Status: Offline Posts: 1345 |
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No problem with the paid advertisers, but at least P&B or Rooster publish something interesting and worth reading ... it is a shame that Hyde have not used the opportunity to say something interesting about their brand, or how they are taking a fresh look at 505 rigs and what these developments might be. Or elucidate on how and why they have cleaned up in the Fireball and Flying 15 fleets.
What they have said is what you would expect to be going on in the background by any of the major sailmakers, to have to say this in their publicity makes you question why they need to turn this into PR. Andy Davis at HD Sails wrote a really good piece in the Solo Newsletter of their recent developments of their "Golden" sails ... he made a reasoned arguement of how developments in materials had made them review their designs and outlined the development programme that has created a final winning product I am a sucker for branding ... but visiting a page that says nothing useful is a bit of a turn off, though I accept that it is their perrogative.
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Happily living in the past
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jeffers ![]() Really should get out more ![]() ![]() Joined: 29 Mar 04 Location: United Kingdom Online Status: Offline Posts: 3048 |
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The problem is they have not cleaned up in the Fireball fleet. They got 2nd at the worlds but I believe North/P&B are still seen as the rags to have (the 2 sailors in question, James Peters and Fynn Sterrit are Olympic hopefuls so unless the sails really were bad then you would expect them to be up at the sharp end. What was more significant was that they were using a non-Winder hull). Give them time though, they look nice and if Hyde can persuade some of the other from of the fleet, non-sponsored guys to give them a go they might gain momentum.
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Paul
---------------------- D-Zero GBR 74 |
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salmon80 ![]() Posting king ![]() Joined: 29 Nov 10 Online Status: Offline Posts: 119 |
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Hey I didn't mention brands by name ;) now where is my lemon wetsuit and silly pants-on jacket when I need them ;)
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