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Bewl Valley

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kneewrecker View Drop Down
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    Posted: 26 Jun 15 at 8:28am
Originally posted by Peaky

Originally posted by maxibuddah

I think you'll find within a year or so an exclusive development of luxury lakeside apartments springing up with a country club at the heart. They may be water sports but it will be along a commercial line run from the country club.

Is it wrong that I like the sound of that?


Nope - think of all Lycra clad MILFs off for hot stone massages.... Not to mention the pirate themed soft play centre for the kids, that should encourage them onto the water more than tacking drills and having Fuller types school them in the Lee Bow effect

Edited by kneewrecker - 26 Jun 15 at 8:30am
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Rupert View Drop Down
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Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 8:49am
Originally posted by kneewrecker

Originally posted by iiiiitick

People make clubs. Our reservoir has been there since about 1800 and the club was formed in 1950. I have been a member for 20 years. So many friends, so much friendly competition, so much organised chaos. If I wanted to belong to a motorway service station with lake attached then I would.


Absolutely - and should my committee turn around to us and say 'look guys we need £4 a week from family members and £2 a week from individual members or this place shuts', then I know I wouldn't abandon them for a cheaper option down the road. I guess that level of loyalty simply wasn't engendered amongst their membership.


Pricing things by a very small amount of time is a trick used by people trying to make money out of people who can't really afford it. Old ladies giving £3 a month to various animal charities tugging at the heart strings on the telly, maybe. £4 a week for a family. £220 a year. That would double many clubs' membership fees. Many people aren't in a position to "find" extra money for what may be a hobby they only do on 1/2 a dozen times on sunny days per year.
Firefly 2324, Puffin 229, Minisail 3446 Mirror 70686
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kneewrecker View Drop Down
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Post Options Post Options   Quote kneewrecker Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 9:08am
True - it's definitely a way of making a price hike seem more tolerable among loyal customers.  But it also helps create a value judgement in a market which frankly is off key in terms of other costs from other sectors.... I mean £4 a week could be slashed from most shopping trolleys with a little forethought, it's the cost of a pint in the location we're discussing and in reality it's far more likely that the two Teras could be sold and Mirror replace them, or maybe a beater 420 might actually be just as much fun, if not more, than a 5 grand 29er.  

I guess for a 6 times a year family on a sunny day only, it probably doesn't matter what the increase is.... they are essentially just paying for (unused) boat storage whether they admit it or not, so when the price goes up they are bound to question whether to cancel or not.  It's like gym memberships - gyms rarely put prices up.... it gives those who don't go, but pay anyway, the perfect time and opportunity to do something about something they are really deriving no value from.  

If that's the case, then frankly it's probably a good idea that sailing clubs consolidate a bit in a declining market.  However from a personal POV, it's shame losses are likely to come from the bigger waters with higher overhead, as I can't imagine a tiny puddle maintaining my interest in the sport ad infinitum.


Edited by kneewrecker - 26 Jun 15 at 9:23am
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Post Options Post Options   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 9:10am
I'll bet the average house in Royal Tonbridge Wells has gone up by at least £4 a day for most of the last 20 years. Bewl is not in a poverty stricken area. At the current price 960 members were willing to cough up, which is a far higher membership that almost any other dinghy club. Is the demand really so elastic that an extra pound a week would have seen membership decimate?
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Woodburner View Drop Down
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Post Options Post Options   Quote Woodburner Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 9:19am
I heard the whole backstory last night from a chap who like Bewl followed the commercial sailing centre guidelines and lost his shirt in the process. It was a conscious decision to turn the club into a business, with staff and even a marketing person, the business model failed as a lot of them do trying to monetise that which has traditionally always been a not for profit operation, had it not been a commercial operation I'm sure there would be more sympathy from the members that deserted or even those that hung on to the last watching the excesses from the sidelines.
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Post Options Post Options   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 9:32am
Committee minutes, AGM and accounts are all online and make very interesting reading.

I reckon RS should take the place on and fill it with loads of Teras. Fevas, Aeros and 2000s to either lease for the year or hire by the week. Think of the class racing!
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Post Options Post Options   Quote Woodburner Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 10:00am
I can just see Martin taking on an additional 160 grand a year in overheads to do not much more than he can do already by mail order.. His model works precisely because it is the only completely vertical model in the business and he learned to do that from us. (Former owners of Racing Sailboats my then partner and the windsurfing structured business being the 'us').



Edited by Woodburner - 26 Jun 15 at 10:02am
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Post Options Post Options   Quote iiiiitick Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 10:11am
Originally posted by Woodburner

I heard the whole backstory last night from a chap who like Bewl followed the commercial sailing centre guidelines and lost his shirt in the process. It was a conscious decision to turn the club into a business, with staff and even a marketing person, the business model failed as a lot of them do trying to monetise that which has traditionally always been a not for profit operation, had it not been a commercial operation I'm sure there would be more sympathy from the members that deserted or even those that hung on to the last watching the excesses from the sidelines.


Goodness1 I find myself agreeing with you again Wood buggerer! I wish we had a 'like' button on here cos' I like what Rupert said.

I suppose I don't much care for this organised World of packaged sandwiches and stuff. I don't want my sailing club packaged and sold to me. Perhaps the good folk of Bewl did not either and feel little support for the 'organisation' of which they were clients. 

I like Mc Donalds though.....but that's different.
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Post Options Post Options   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 10:46am
What's a vertical model?
RS maybe don't have much trouble selling boats (?), but this way they could flog them on at three years old for, what, 60%. Gets boats out there in an affordable way.
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kneewrecker View Drop Down
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Post Options Post Options   Quote kneewrecker Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jun 15 at 10:51am
tick - you're missing a trick, think how much fun it would be to have a private gig with someone like Florence Welch* (she's a local, sort of) at the Tattinger Launch Party.... we could even have fireworks to light up the lake and a burlesque dance troupe, everyone loves an awkward giggle at their expense.  

Tickets could be less than the hike in membership if dual-sponsored by the local Land Rover dealer, but please no 'Black Tie'... so passé, this is a red trouser event, classic chinos for those over 50.  

Perhaps Landy could get that girl who mothed across the channel to cut the red ribbon - she's one of their brand ambassadors or something isn't she?  I bet the RYA would love a hashtag or two on that.

The future of sailing is bright, we just need to open our wallets.

(* Okay Flo's a little extravagant, maybe we can find some washed up band like The Kooks or something)


Edited by kneewrecker - 26 Jun 15 at 10:53am
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