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Is the Cadet finished?

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getafix View Drop Down
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    Posted: 08 Sep 14 at 11:12am
Originally posted by Jack Sparrow

Originally posted by Simon Lovesey

<span style="color: rgb34, 34, 34; font-family: arial; font-size: small; line-height: normal;">Interestingly when you look at the data for this sector (slow double handed boats with spinnakers) and using National Championship attendance as the Key Performance Indicator,  the trend is fairly static,  so you could conclude the introduction of the Feva has not seen real growth just a displacement and dilution of the existing classes.  </span><div style="color: rgb34, 34, 34; font-family: arial; font-size: small; line-height: normal;"><div style="color: rgb34, 34, 34; font-family: arial; font-size: small; line-height: normal;">As several people have said in recent posts,  we need to be moving away from a class centric view (and my boat is better than your boat arguments) to looking at categories of boats and how we can get more people sailing.  



that statement is effective for the whole industry. With two notable exceptions, The Topper & Laser that provided new market segments for different reasons. In effect all SMOD builders do (RS, Laser, Topper) is cannibalise a market.

Where there marketing focus should be for manufactures, in my opinion, is in market growth. And that doesn't mean making a a new boat that is a new version of the Oppy etc... it means creating greater access to, subsidising and building awareness through the provision of facilities, that encourage the sports growth, aimed at the youth. It would be interesting to see a collective approach between the big three in that space wouldn't it! Getting inner city kids sailing? Subsidised boat programmes at clubs? State school sailing scheme?... etc... etc... Grow the market, and grow your sales far beyond market cannibalisation will ever do.

The problems for commercial organisations (such as RS, Topper et al) are that they don't like 'creating' new markets, because it's very risky vs grabbing market share in a market (someone else preferably) has spent cash creating.  Also, because the ROI can't be modelled very well, its difficult to commit the resources needed to ensure at least some success from the off.

IMO the new markets need to be created by the governing bodies, as they have to some extent in the past by things like the Olympic trials.  This is why I dislike the choice of things like the Laser and 49erFX so much, because they reflected vested interests, IMPO, rather than a view for the growth and development of the sport.  It's also why I thought the Cadet saga with the RYA Pathway was pretty poor, better to frame a new requirement, have a trial series, pick something and stick with it, preferably allowing more than one builder to make them and more than one supplier to supply them.
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Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:16am
Mirrors, Cadets, Fevas, it's bloody child abuse..

The simple solution would be can the lot of them and re rig an Aero for kids, so they can lift the bloody thing without putting their backs out, it's modern, they won't get laughed at by their mates and do it just to please their parents.

Put all the kids in it, the volume goes up, the price comes down and you(we) could benefit by cheaper single handed hulls, it's a nosey boat, could carry a small jib if that's required.

No brainer really.
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Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:16am
MM,  Whizz Bang 3000 is simply the term that has been used on the forum since the year dot to talk about the new breed of smods (often with numbers in the title) that started in the 90's -  4000, 5000, ISO, 800, 49er and yes, to a lesser extent, the 3000, but no, that wasn't the boat I was referring to - I have sailed them, taught people in them, and would agree that they are an excellent way to get on the water and learn to race, provided your sailing ability enables you to stay in it (and I'd put that as not really much harder than the Firefly).

There wasn't anyone in mind, either, just what I've seen over the years - certainly not a grumpy forum user, though the Musto would certainly be at the top end of the boats not to try and start racing in, for me!
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Post Options Post Options   Quote Assassin Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:23am
Getafix, iGRF, where have you been the last couple of days when I've been receiving a pasting.

Just joking, all good fun.

Cheers
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Post Options Post Options   Quote Medway Maniac Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:23am
Originally posted by Rupert certainly not a grumpy forum user, [/QUOTE


Oh, I hadn't thought of him. I've clearl

Oh, I hadn't thought of him. I've clearly expunged the thought that we ever shared the same class.
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Post Options Post Options   Quote JimC Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:24am
Originally posted by getafix

better to frame a new requirement, have a trial series, pick something and stick with it, preferably allowing more than one builder to make them and more than one supplier to supply them.


But can you point to a trials developed boat that's been much of a success and developed a new market? You could even suggest that sometimes the best loser has done better than the winner.I think it could be argued that the most trials have ever done is to provide a focus on a new market that was already evolving.



Edited by JimC - 08 Sep 14 at 11:27am
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Post Options Post Options   Quote getafix Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:29am
Originally posted by iGRF

Mirrors, Cadets, Fevas, it's bloody child abuse..

The simple solution would be can the lot of them and re rig an Aero for kids, so they can lift the bloody thing without putting their backs out, it's modern, they won't get laughed at by their mates and do it just to please their parents.

Put all the kids in it, the volume goes up, the price comes down and you(we) could benefit by cheaper single handed hulls, it's a nosey boat, could carry a small jib if that's required.

No brainer really.

Right and wrong for me there fella.

You're wrong that the Mirror, Cadet and Feva are 'child abuse' - make them sail something that no one else has, then that's abuse.  I think you'll find most kids are happy to be out competing with their mates and far less focused on tri-axial cabon laminates that some of us seem to believe they are.  When I were a nippa the i14 and Moth were 'aspiration' boats, we all chatted about and wanted while we had a great laugh sailing Mirrors, 420's, Toppers and Lasers.  Yeah we tied knots in those stupid Loser kickers, hated the cost of sails, were bored stupid in <F4 in a 420 (who isn't?) and laughed like drains at the person who hadn't spotted their Topper bung was missing before leaving the beach.  

Thing is, I don't remember any conversation ever turning to "I wish someone would design a new class for us all to sail in".  Perhaps that kind of thinking comes along a bit later in life, along with realisations like the facts that someone actually cooks food and washes dishes up, it doesn't magically fall out of the sky and put itself away  Wink.

You're right that the job of the national / international body is to create a market place where as many sailors as possible can buy the same or similar things, in order to drive economy of scale and competition.

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Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:34am
Originally posted by Assassin

Getafix, iGRF, where have you been the last couple of days when I've been receiving a pasting.
Just joking, all good fun.
Cheers


It's not a pasting, it's an exchange of views, debate, I didn't really have a horse in this race, I made the mistake of trying to teach my girls how to race windsurfers and with some success, but the moment the RYA system crops up any half 'individually minded' kid introduces them to the middle index fingers and offs to do something human.

There were kids being abused this weekend by their parents, making them sail bloody ironclads, they enjoyed it for what it was, a chance for girls to meet boys, but I guarantee had the wind picked up they'd have been off to their windsurfers at the drop of a hat.

Edited by iGRF - 08 Sep 14 at 11:39am
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Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:39am
Originally posted by JimC

But can you point to a trials developed boat that's been much of a success and developed a new market? You could even suggest that sometimes the best loser has done better than the winner.I think it could be argued that the most trials have ever done is to provide a focus on a new market that was already evolving.



Contender? Yes, the market was already evolving, but then the markets are so intermingled, I think it is hard to say what is "new", anyway. It certainly produced the 1st worldwind singlehanded trapeze boat.

None of the Cat trials produced anything actually new, though the Unicorn certainly did better than the Australis, as you suggest, but did the Tornado have a big influence on cat design thereafter? Dart, Spark, Hurricane I'd suggest all can be traced back to there (I'm sure a cat expert will put me right if I am wrong on any of those), unless you simply go back another step and trace them all back to the early C class developments.

Topper and Laser certainly didn't start a new market, they just did an old one in a much better way and so attraced new customers. In the UK, you could more accurately say that the Minisail started the market, but as that was based on what Proctor saw of the Sunfish, and I'll bet the Sunfish was based on beach boats already out there, I'm not sure what chance RS have of creating anything truly new. Now, will the Aero attract new people into the sport or simply poach existing sailors from other classes? I hope the former (maybe more holiday company sailors staying?), but time will tell.

To be a new market, do we have to create something that isn't actually a dinghy? Cats in the 50's, windsurfers after that.
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Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 08 Sep 14 at 11:49am
The 'Market'? The bit we are talking about is the bit that our education system for the past decades has been trying to eradicate, the idea of competitive sport, hence the preponderance of privately educated types in sailing, it's not the money or class or anything it's just the mainstream system discourages anything other than 'team' competition, rather than risk poor johnny or jill or more accurately chardonay, from feeling bad about losing.

So our task is multiple, first we have to overcome folks natural fear of water (once ranked 7th greatest fear in a poll) find folk who can swim, then want to try doing something on it for fun, then actually want to compete at it.

You fifties baby boomers have done a fair job of bringing your kids in, but are they bringing their kids in and when they do are they doing it in a way that is sustainable?

Folk don't like to think they are a market, but we are, all of us and like it or not we are driven by all those consumer pressures, we want to be excited, have instant pleasure and not be regarded as stupid for doing whatever it is. (Unless we're Morris dancers for who there's always the GP14 and Miracle )
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