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Cirrus Icon Development

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RS400atC View Drop Down
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Post Options Post Options   Quote RS400atC Quote  Post ReplyReply Direct Link To This Post Topic: Cirrus Icon Development
    Posted: 04 Sep 12 at 5:06pm
Originally posted by pondmonkey

....
For example I know of several adult couples who would love to sail 29ers.  Quite frankly a really good little boat, but they are put off by the youth element which naturally dominate- even at club level.  The same can be said of the dear old Solo at the other end of the age demographic.  I made an enquiry only recently to be met with the classic banter, 'I didn't think you were old enough'.... 2 years ago that would have put me off the class for sure. 

......

+1

Buy a racing dinghy is also about buying into the class.
The people in the class you choose to race against are at least as important as the boat, if you are looking for good racing for sport, rather than just seeking to own a nice boat and sail it.
Nothing wrong with owning a boat and not seeking to class-race it.
I enjoy owning a very nice motorbike, but I don't seek to race it at all.

When you create a new class, it must be an interesting thought as to what sort of people will join it? It's probably easier with a boat that is targetted at a youth age group, or some other identifiable group?
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Post Options Post Options   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 5:21pm
I wonder what percentage of club members ever travel to a class event, or do class racing? Not more than 20%, I would have thought.

Obviously I hope the Icon class grows and thrives, but the early adopters are likely to be those who appreciate the boat for what it is, rather than those who seek out big fleets.

Some people chose a boat based on what they like. Others chose on what offers the most competition. I'm in the former camp, but there are plenty in the latter. They will just have to wait a while longer before getting their Icon!
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Post Options Post Options   Quote Thunder Road Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 5:26pm
Originally posted by Peaky

I wonder what percentage of club members ever travel to a class event, or do class racing? Not more than 20%, I would have thought.

Obviously I hope the Icon class grows and thrives, but the early adopters are likely to be those who appreciate the boat for what it is, rather than those who seek out big fleets.

Some people chose a boat based on what they like. Others chose on what offers the most competition. I'm in the former camp, but there are plenty in the latter. They will just have to wait a while longer before getting their Icon!
+1
Finn GBR16 Thunder Road.
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2547 View Drop Down
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Post Options Post Options   Quote 2547 Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 5:36pm
Originally posted by rodney

Originally posted by 2547

What is the price (or product on 2 of 3 websites) can't see it listed on Cirrus, Devoti or Suntouched ...
 
What is the big secret ... is it some bizzare marketing tactic (own goal)?

No secret and no own goal!  We are waiting to agree a European price which has not been easy with the €uro/Pound fluctuations.  Please just email me to arrange a demo and for current pricing.  

Interestingly we don't publish prices on Finns and yet the order book is always full so no own goal there either  Wink
With the Finn Devoti are the market dominator and have the established leading product that is the default buy ... you can almost name your price and every boat is bespoke anyway. It is a different market all together. Exchange rates will always fluctuate, that is no excuse ...
 
With the iCon it's a standard SMOD for the, hopfully, mass market to compete with RS & Laser products as well as some of the one-designs such as N12 or Merlin from P&B & Winder.
 
All the iCon competitors publish their prices, whats the big secret?
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Post Options Post Options   Quote RS400atC Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 5:49pm
Originally posted by 2547

....... Exchange rates will always fluctuate, that is no excuse ...
 
With the iCon it's a standard SMOD for the, hopfully, mass market to compete with RS & Laser products as well as some of the one-designs such as N12 or Merlin from P&B & Winder.
 
All the iCon competitors publish their prices, whats the big secret?


To be fair I have found it hard to get firm prices for quite a lot of industrial stuff from euro-land lately.
If the price is between a 200 and a 400, that puts it in the SMOD range rather than the bespoke/small builder range.
New Merlin from Boatyard at Beer £19k inc trailer apparently.
So an Icon is about half that or twice a rotobath.
That's all we need to know unless you're actually going to buy one.
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Post Options Post Options   Quote JimC Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 5:50pm
Originally posted by Peaky

I wonder what percentage of club members ever travel to a class event, or do class racing? Not more than 20%, I would have thought.

It varies hugely, but in some of the numerically smaller development classes its way over 50% of recent boats.
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Post Options Post Options   Quote Dougal Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 6:01pm
Originally posted by 2547

Exchange rates will always fluctuate, that is no excuse ...
 

I disagree.  When getting a product launched setting pricing is absolutely critical.  Too high, it won't sell and too low, you go bust, and add to that exchange rates can very quickly eat up your margins when you do sell.  I haven't read anything here that says there will not be a published price, it sounds like they are sensibly taking their time to get it right and no doubt working on the appropriate strategy to deal with the inevitable movements in exchange rates.  I work day in day out helping small companies launch products and get them off the ground - the market is as tough as I have ever seen, particularly when launching a product into the leisure market which is always one of the first to suffer when times are tough.

If the lack of a published price is a problem for you, don't consider it and don't buy. Simple.

As for the Icon itself, go for it guys and good luck!



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2547 View Drop Down
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Post Options Post Options   Quote 2547 Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 6:09pm
 
I agree setting the right price is critical; but once done you need to name your price if you want to start selling some.
 
I am interested but don't want to start a "sales cycle" by opening a dialogue ...
 
I have owned a N12, 200, 800 & 29er and so I'm in the target market area and sail with my wife ... just curious to know the price. I'm guessing it's pretty expensive hence the hesitancy to quote it; I guess this is the benchmark http://www.rssailing.com/fleets.asp?selection=Prices&dealer=1&fleet=RS200
 
If they want to keep it secret that is fine, they could even state a price in euro without VAT if that is easier ...


Edited by 2547 - 04 Sep 12 at 6:13pm
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Post Options Post Options   Quote pondmonkey Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 6:14pm
I think Mike's indicated between 200 & 400 if that helps???
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Post Options Post Options   Quote 2547 Quote  Post ReplyReply Direct Link To This Post Posted: 04 Sep 12 at 6:23pm
Originally posted by pondmonkey

I think Mike's indicated between 200 & 400 if that helps???
OK yes it does ... as far as I can see a 200 with all the bits is £9k and a 400 is £11.5
 
See
 
Ok so an iCon with covers & combi must be circa £10k ... thank you.
 
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