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kenney View Drop Down
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Post Options Post Options   Quote kenney Quote  Post ReplyReply Direct Link To This Post Topic: GBR Challenge
    Posted: 05 Dec 04 at 1:17pm

Its interesting that, at present I am reading the book about Claire Francis' Whitbread campaign, and she is currently discussing her sponsorship.  Surely the boat in question can fund herself through sponsorship/ Corperate charter etc etc.  Would it maybe be an idea also for the 'woods to support the trees' and maybe its the duty of the RYS (royal yacht squadron) or the RORC (royal ocean racing club) to realise the importance of her entry in the AC, and its relevance to the history and tradition of the (once round the isle of wight) 'Americas' cup.  Im sure thease powerful and well repected bodies could do some networking with astonishing affect.

Maybe not, what do u think?

Maybe we should bring the AC home and hold it back in good old blighty once more?????

 

Its like standing under a cold shower tearing up £50 notes.
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JimR View Drop Down
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Post Options Post Options   Quote JimR Quote  Post ReplyReply Direct Link To This Post Posted: 03 Dec 04 at 4:45pm

Hmmm just joined this one & there are obviously some very strong feelings here.

My gut feeling (may be a naive view but I think there may be others who feel the same):

1. The "Auld Mug" is steeped in history & the thought that one day it might just grace these shores is indeed a wonderful one

2. I agree it's a huge shame that we are not be be represented at the LVC

3. The thought of any government offering even limited funding to such a venture is to my mind outrageous. There are far better ways of spending our very limited resources than to help a few billionaires play with their toys. To my mind, it does nothing to encourage youngsters into the sport, in fact quite the opposite with the likes of Bertarelli & Co flaunting their huge wallets and (even bigger?) ego's.

4. Money is not the issue here. There are enough wealthy businessmen in this country to fund a sucessful campaign, even at the highest level. What is lacking is the desire to do so, presumably engendered by the limited exposure offered by the AC. It is simply not a cost effective exercise. Why should a government be asked to pour our money down the same drain?

5. Maybe it is time for a rethink on the type of boat and the racing format. "Pinnacle of Yachting" it may be, but it has little or no visual appeal. The AC formula has produced a bunch of highly esoteric, ludicrously fragile and obscenely expensive boats that are good for nothing after their very short useful lives. Not only that, but they are hardly the fastest creaft on the planet even after the application of liberal doses of cash!

Lets have some spectacle, and just maybe the sponsorship will follow! Motor racing has the same proble with F1 - hugely expensive, limited to the elite and boring as hell!

Signed, Devil's Advocate.......  

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badger View Drop Down
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Post Options Post Options   Quote badger Quote  Post ReplyReply Direct Link To This Post Posted: 03 Dec 04 at 10:31am
Originally posted by coiler

hmmm very convincing argument...

you are right if you put your blinkers on:

25*3<100

However the AC Cup has never been about correct maths, it is about history and tradition.It is as high as you can go in match racing.It puts a country on the world stage.

25*3 does indeed = 75. Now add the original 25 investment and you get to 100.

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Post Options Post Options   Quote Stefan Lloyd Quote  Post ReplyReply Direct Link To This Post Posted: 01 Dec 04 at 5:41pm

Originally posted by coiler

However the AC Cup has never been about correct maths, it is about history and tradition.It is as high as you can go in match racing.It puts a country on the world stage.

Which might be good reasons for a patriotic billionaire with a passion for sailing to stump up the cash, but as Badger said, no reason at all for the marketing director of a multinational company to do so. 95% of the public don't know about match racing and wouldn't care even if they did know. Look at how the syndicates that are out there are being funded.

The only grand-prix type sailing that stands a chance of corporate funding is where it is 1. adventure-based so the public can understand it and 2. linked to a strong personality who is willing and able to project themselves to the public, with all that implies. For example, Ellen MacArthur.

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Post Options Post Options   Quote Coolhand Quote  Post ReplyReply Direct Link To This Post Posted: 01 Dec 04 at 2:36pm

Badger brings a health dose of reality to the proceddings.

Despite anyones desire to see GBR compete on the AC stage the reality is we need either a personal or corporate "sugar daddy".

 

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Post Options Post Options   Quote coiler Quote  Post ReplyReply Direct Link To This Post Posted: 01 Dec 04 at 2:24pm

hmmm very convincing argument...

you are right if you put your blinkers on:

25*3<100

However the AC Cup has never been about correct maths, it is about history and tradition.It is as high as you can go in match racing.It puts a country on the world stage.

 

 

 

 

 

 

http://www.bangthecorner.com
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Post Options Post Options   Quote badger Quote  Post ReplyReply Direct Link To This Post Posted: 01 Dec 04 at 2:04pm

Now then, Have just come into this discussion and read some very interesting points about how sad it is that GBR Challenge will not be in the LVC in 2007, which is true, it is very sad, we do have a tradition in the competition, we were the first people to lose it, we've never won it, and it's never been held in the UK.

The next cup in Valencia, Europe, closer to home but not quite home. Without wanting to come across as a cynic, the America's Cup doesn't represent value for money for Corporate Britain. If Peter was going to underwrite 50% of the Cash then they were still looking for 25 million quid right?

First and foremost the corporate guys would be looking for at least the equivalent of 300% return on exposure and let's face it, unless you win the cup you're not going to get £100 million worth of exposure are you? Without looking can you name Victory Challenges Primary Sponsor? In the UK the sport and the event just physically doesn't generate enough public interest fact. For 25 million, you could be the Kit sponsor for Man United - Now that generates 100 million in exposure in the UK. And GBR Challenge were never going to win the cup

The other thing would be to look at companies with international interests, or those with more focus on the acquisition of trade through their support of an event/team. Imagine, for some companies, the networking prospects in attending an America's Cup could generate enough business to make the cash spent on sponsorship very viable, but 25 million quid viable? For much cheaper you can sposor a boat in a Global yacht race with stopover ports in not 3 or 4 countries, but 7 or 8 countries.

The truth of the matter is that there are much more cost effective things competing for what is effectively a very small sponsorship market, and the GBR Challenge package just wasn't inviting enough. Just think How much Pindar is getting out of their sailing sponsorship, and I bet they're spending a lot less than £25 million.

When some of the biggest supporters of the sport wouldn't stump up the cash, It's time to pull the plug.

 

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Chris Noble View Drop Down
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Post Options Post Options   Quote Chris Noble Quote  Post ReplyReply Direct Link To This Post Posted: 26 Nov 04 at 7:04pm
I doubt the government would supply any further funding than they already do, and even if it were a possibility would we not all rather that the money was put into getting more school pupils involved in sailing??? after all they are the future of the sport!
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Phil eltringham View Drop Down
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Post Options Post Options   Quote Phil eltringham Quote  Post ReplyReply Direct Link To This Post Posted: 26 Nov 04 at 6:14pm
The AC has always been about a few rich people throwing hunge amounts of cash at the competition as a hobby.  There is little point in moaning about it because the AC rule has developed in such a way as that it will always be like that.  Unless a serious cap is put on campain budgets it will never be accessable, and even then people will find a way around it. 
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Coolhand View Drop Down
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Post Options Post Options   Quote Coolhand Quote  Post ReplyReply Direct Link To This Post Posted: 26 Nov 04 at 4:08pm

(Obviously Lucy types faster than I do)

The point is that the only way to be successful in the AC is with experience - either gained over time (TNZ) or brought (Alinghi).

We'd finally started building some experience and had a reasonable amount of success at least in terms of lessons learnt when we go and throw it all away again.

I'm not in anyway in favor of Government funding but it’s just sad to see thrown away what we've gained so far. Especially as this time round us mere mortals stood a chance to go and see the spectacle, Valencia can be got to for £100 return in just over 2 hours.

 



Edited by Coolhand
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