Laser 28 - Excellent example of this great design Hamble le rice |
![]() |
Laser 140101 Tynemouth |
![]() |
Rossiter Pintail Mortagne sur Gironde, near Bordeaux |
![]() |
List classes of boat for sale |
Dinghy Prices |
Post Reply ![]() |
Page <1 6789> |
Author | ||
JimC ![]() Really should get out more ![]() ![]() Joined: 17 May 04 Location: United Kingdom Online Status: Offline Posts: 6662 |
![]() ![]() ![]() ![]() Posted: 08 Jan 07 at 4:25pm |
|
But the the marketing and promotion was one of the key factors in getting them in that position. The marketing and promotion also helps keep the class popular and the fleets strong, which benefits the sailors in the class and also keeps secondhand prices up when the club sailors want to move their boats along. Its all part of the Laser experience. |
||
![]() |
||
Hobbo ![]() Far too distracted from work ![]() ![]() Joined: 02 Jun 06 Location: United Kingdom Online Status: Offline Posts: 211 |
![]() ![]() ![]() ![]() |
|
Indeed Hartley boats are excellent value
![]() ![]() The 8k Osprey Does not come with Carbon Spars (£736) or Kevlar sails, but both are very much optional in the fleet and 8k is still exceptional value. Excellent builders offering a quality product at awesome prices. |
||
Contender GBR 362
Osprey 1318 - IVplay SSC |
||
![]() |
||
vscott ![]() Posting king ![]() ![]() Joined: 11 Apr 06 Location: United Kingdom Online Status: Offline Posts: 181 |
![]() ![]() ![]() ![]() |
|
I would agree that the Hartleys are really putting a lot back into the sport they love, rather than going for profits, and we are benefiting. And what with demonstrating all these boats they build on the circuit - they are getting far too fast on the water too! Still, if we are in front of them for a bit or on their tail at least we know we are not doing that badly.
|
||
Mk IV Osprey 1314 Think Again
![]() Kielder Water Sailing Club |
||
![]() |
||
kasey3000 ![]() Far too distracted from work ![]() ![]() Joined: 06 Apr 04 Location: United Kingdom Online Status: Offline Posts: 401 |
![]() ![]() ![]() ![]() |
|
Richard and Mark Hartley also make the Kestrel dinghy for 4995. They don't make the boats for much profit, they make the boats for people to enjoy and they are of really good build quality. Mark has recently taken over the business and is doing an excellent job with the marketing and running of the business......The prices of their boats have always been low, but the boats are defo worth it.....they'd be worth it at a higher price. Not only that, they are really good with helping beginners or newcomers to the class of boat, helping them set the boat up and running them through rigging guides etc. |
||
49er 908
|
||
![]() |
||
BigFatStan ![]() Groupie ![]() Joined: 31 Jan 06 Online Status: Offline Posts: 78 |
![]() ![]() ![]() ![]() |
|
having said that though - the Osprey you get for £8k does not have carbon spars or laminate sails
|
||
![]() |
||
BigFatStan ![]() Groupie ![]() Joined: 31 Jan 06 Online Status: Offline Posts: 78 |
![]() ![]() ![]() ![]() |
|
And if you think that's mad, take a look at the price of the basic Hartley Wayfarer - that is mindblowing... Boat, Sails (Main and JIb), trolley and a basic fitout (ie. a boat ready to sail) - £4995....
I also own a Hartley Osprey and I have to say they are terrific people and they make an excellent product. |
||
![]() |
||
MainlySwimming ![]() Groupie ![]() Joined: 28 Nov 05 Online Status: Offline Posts: 65 |
![]() ![]() ![]() ![]() |
|
Completely agree with English Dave on the principle; and let's also consider the numbers involved here. Using the example of the Osprey you would think that the PRICE of a Laser should be nearer £3k. Note I said PRICE not COST...we're allowing Laser to make a profit here. That number also fits the price point for the SuperNova (the Laser's a bit simpler, and Laser make more of them so should get better bulk discounts etc ). It also seems about right compared to a RS Vareo at £4500...the Vareos a much more complex hull, more expensive mast, better main, assy setup etc. So that leaves every new Laser buyer contributing £800 - £1,000 for JimC's list of marketing, promotion, supplied boats etc?? No thanks..... Of course the majority of Laser sailors don't value those things but still buy one. Why? because sadly it's the dominant single-hander at most clubs so if you want decent class racing in a single hander you have to have one. That's the position Laser have cleverly got themselves in and are now profiting from.
|
||
![]() |
||
English Dave ![]() Really should get out more ![]() ![]() Joined: 10 Aug 06 Location: Northern Ireland Online Status: Offline Posts: 682 |
![]() ![]() ![]() ![]() |
|
The traditional view of advertising and marketing is that it should generate more revenue than it consumes. I don't value professional Laser sailors being provided with new boats at major championships - it's difficult to see who benefits other than the pro Laser sailors. Hooray for tack'ho! - Boo to JimC! (Panto season). Q. How do you increase spares revenue? A. Take your most popular boat from the 70s and make the XD pack class-legal. Punters will feel obliged to fork out twice. Once for the XD pack itself and again for the sail and spars they ruin when trying to pull an outdated rig into a vaguely modern shape. |
||
![]() |
||
tack'ho ![]() Really should get out more ![]() ![]() Joined: 08 Feb 06 Location: United Kingdom Online Status: Offline Posts: 1100 |
![]() ![]() ![]() ![]() |
|
Do the event sponsors know that they are paying for nothing then, cause it's all covered by the weekend sailors buying new boats. I think a few advertising execs might be a little suprised!!
Edited by tack'ho |
||
I might be sailing it, but it's still sh**e!
|
||
![]() |
||
tickel ![]() Far too distracted from work ![]() ![]() Joined: 21 Dec 05 Location: United Kingdom Online Status: Offline Posts: 408 |
![]() ![]() ![]() ![]() |
|
I do not know what Laser supply for £4000, trailers ect. But Hartley Laminates produce the Supernova at about £ 3500 plus trailers. I think that all up it comes to about £ 4000. Mark Giles designed this boat to cover all the things everyone hated about Laser and it has proved a winner. You can also have the pleasure of dealing with Hartley Laminates.
|
||
tickel
|
||
![]() |
Post Reply ![]() |
Page <1 6789> |
Forum Jump | Forum Permissions ![]() You cannot post new topics in this forum You cannot reply to topics in this forum You cannot delete your posts in this forum You cannot edit your posts in this forum You cannot create polls in this forum You cannot vote in polls in this forum |