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Dinghy Prices

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JimC View Drop Down
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    Posted: 08 Jan 07 at 4:25pm
Originally posted by MainlySwimming

Why? because sadly it's the dominant single-hander at most clubs so if you want decent class racing in a single hander you have to have one. That's the position Laser have cleverly got themselves in and are now profiting from.


But the the marketing and promotion was one of the key factors in getting them in that position. The marketing and promotion also helps keep the class popular and the fleets strong, which benefits the sailors in the class and also keeps secondhand prices up when the club sailors want to move their boats along. Its all part of the Laser experience.
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Post Options Post Options   Quote Hobbo Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 2:59pm
Indeed Hartley boats are excellent value  - and our very own Tim Noyce now works for them  .

The 8k Osprey Does not come with Carbon Spars (£736) or Kevlar sails, but both are very much optional in the fleet and 8k is still exceptional value. Excellent builders offering a quality product at awesome prices.
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Post Options Post Options   Quote vscott Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 2:58pm

I would agree that the Hartleys are really putting a lot back into the sport they love, rather than going for profits, and we are benefiting.

And what with demonstrating all these boats they build on the circuit - they are getting far too fast on the water too!  Still, if we are in front of them for a bit or on their tail at least we know we are not doing that badly.

 

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Post Options Post Options   Quote kasey3000 Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 2:22pm

Richard and Mark Hartley also make the Kestrel dinghy for 4995. They don't make the boats for much profit, they make the boats for people to enjoy and they are of really good build quality.

Mark has recently taken over the business and is doing an excellent job with the marketing and running of the business......The prices of their boats have always been low, but the boats are defo worth it.....they'd be worth it at a higher price. Not only that, they are really good with helping beginners or newcomers to the class of boat, helping them set the boat up and running them through rigging guides etc.

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Post Options Post Options   Quote BigFatStan Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 2:14pm
having said that though - the Osprey you get for £8k does not have carbon spars or laminate sails
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Post Options Post Options   Quote BigFatStan Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 2:13pm
And if you think that's mad, take a look at the price of the basic Hartley Wayfarer - that is mindblowing... Boat, Sails (Main and JIb), trolley and a basic fitout (ie. a boat ready to sail) - £4995....

I also own a Hartley Osprey and I have to say they are terrific people and they make an excellent product.
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MainlySwimming View Drop Down
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Post Options Post Options   Quote MainlySwimming Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 1:50pm

Completely agree with English Dave on the principle; and let's also consider the numbers involved here. Using the example of the Osprey you would think that the PRICE of a Laser should be nearer £3k.  Note I said PRICE not COST...we're allowing Laser to make a profit here.

That number also fits the price point for the SuperNova (the Laser's a bit simpler, and Laser make more of them so should get better bulk discounts etc ).  It also seems about right compared to a RS Vareo at £4500...the Vareos a much more complex hull, more expensive mast, better main, assy setup etc.

So that leaves every new Laser buyer contributing £800 - £1,000 for JimC's list of marketing, promotion, supplied boats etc?? No thanks.....

Of course the majority of Laser sailors don't value those things but still buy one. Why? because sadly it's the dominant single-hander at most clubs so if you want decent class racing in a single hander you have to have one. That's the position Laser have cleverly got themselves in and are now profiting from.

 

 

 

 

 

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English Dave View Drop Down
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Post Options Post Options   Quote English Dave Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 12:27pm
Originally posted by tack'ho

Originally posted by JimC

With the Laser you're also paying for all the marketing, promotion, supplied boats for major events and all the other things that make the class what it is. If you don't value those things maybe you shouldn't sail a Laser, but if you do then its fair enough to pay for them.

Do the event sponsors know that they are paying for nothing then, cause it's all covered by the weekend sailors buying new boats.  I think a few advertising execs might be a little suprised!!

 

The traditional view of advertising and marketing is that it should generate more revenue than it consumes. I don't value professional Laser sailors being provided with new boats at major championships - it's difficult to see who benefits other than the pro Laser sailors. Hooray for tack'ho! - Boo to JimC! (Panto season).

Q. How do you increase spares revenue?

A. Take your most popular boat from the 70s and make the XD pack class-legal. Punters will feel obliged to fork out twice. Once for the XD pack itself and again for the sail and spars they ruin when trying to pull an outdated rig into a vaguely modern shape.

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tack'ho View Drop Down
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Post Options Post Options   Quote tack'ho Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 11:37am

Originally posted by JimC

With the Laser you're also paying for all the marketing, promotion, supplied boats for major events and all the other things that make the class what it is. If you don't value those things maybe you shouldn't sail a Laser, but if you do then its fair enough to pay for them.

Do the event sponsors know that they are paying for nothing then, cause it's all covered by the weekend sailors buying new boats.  I think a few advertising execs might be a little suprised!!

 



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Post Options Post Options   Quote tickel Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jan 07 at 11:07am
I do not know what Laser supply for £4000, trailers ect. But Hartley Laminates produce the Supernova at about £ 3500 plus trailers. I think that all up it comes to about £ 4000. Mark Giles designed this boat to cover all the things everyone hated about Laser and it has proved a winner. You can also have the pleasure of dealing with Hartley Laminates.
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