Olympic 'finals' proposal

Originally posted by Stefan Lloyd

Originally posted by Stefan Lloyd

Originally posted by Cheeky

[QUOTE=Stefan Lloyd] 

[QUOTE=Mags 

Actually, we are collectively watching less TV than we used to, 

especially the ABC1s the advertisers are interested in. More and more 

channels, fewer and fewer viewers.

 Where did you get this from? You work for Mori?   [/

QUOTE] 

It's a well-established trend. People are wasting their time in front of 

PCs instead of wasting their time in front of the TV. Especially people with 

broadband. And as it happens, yes I do have access to and interest in 

some of the audience research in this area.

from the BFI - Author Phil Wickman... I've cut it down a bit.

People continue to watch the same amount of TV but it is spread over a 

huge array of channels and programmes. Half of the nation glued to The 

Morecambe and Wise Show, an episode of Steptoe and Son, or a soap 

opera is not the way of our world anymore. We make individual choices 

and schedule our own viewing as we wish. This brings us freedom but it 

can also be argued that it makes us understand each other less, as we 

can no longer rely on having the same cultural co-ordinates, no matter 

what our other differences.

it all depends how you read your data.

I'm sure AC Neilsen will give you a different persepective if you are 

paying.

Edited by Cheeky