Meros launches to bring Sunseeker ownership to an emerging new market of sharing economy customers
by Enya Lumley 6 Jun 2021 16:13 BST
Today, Meros, a new and exciting shared ownership platform that exclusively uses Sunseeker yachts, officially launches to offer yacht ownership to a new generation of boaters.
Conceptualised by Meros and perfected by Sunseeker, the 'Meros Sunseeker Co-Ownership' combines the dream of yacht ownership with the convenience of a charter, allowing up to four owners to invest in equal shares in beautiful new Sunseeker vessels, the first being the incredible 'M/Y Blue Infinity' 86 Yacht. This new initiative is set to revolutionise and expand the yacht ownership market, paving the way for a new generation of yacht owners to participate in and enjoy this luxurious lifestyle with one of the world's most discerning yacht brands.
Commenting on the launch, Martin Huber, Managing Director at Meros, said: "We are so thrilled that today, together with the Sunseeker London Group, we launch Meros. Once an idea and now a reality, we believe it is the time to show people what we have been building.
"Our co-ownership/yacht sharing platform has been designed around the owners' desires and expectations. We know that they have nothing but peace, adventure and exploration ahead of them once they join the Meros-Sunseeker family. From recruiting the first-class crew, to providing exceptional gastronomy, arranging berthing, insurance, and administrative responsibilities, we have it covered. Simply sit back and enjoy the unique luxury of life on the water that only Meros management, paired with a Sunseeker yacht, can offer."
Ownership is managed by Meros in association with the team at the Sunseeker London Group, who bring a wealth of industry experience and knowledge to the partnership.
In just a few short years, the sharing economy has become a ubiquitous concept, with more people looking to divide resources and ownership as opposed to sole purchase. This has been seen across many industries, including the luxury travel sector, with car, plane and helicopter leasing growing in popularity. Now, with Meros, a select number of owners have the chance to own their very own Sunseeker yacht. Meros sees this as an opportunity to expand the luxury boat market with a quality driven alternative - bringing in a new generation of customers to whom the sharing economy is now part of their lifestyle.
With the easing of travel restrictions in many countries and the enthusiastic return of the tourism industry, there is certainly pent-up demand from people looking to invest in luxury leisure and recreational activities and experiences. With the global yacht charter market valued at around US$10.91 billion in 2019, Europe's share at more than 50%, and compound annual growth (CAGR) forecast at 25.6% between 2020 and 2028, this further cements the need for this unique style of yacht ownership.
The first yacht available for shared ownership with Meros is the stunning 'M/Y Blue Infinity' 86 Yacht, a highly luxurious Sunseeker superyacht, based in the Balearics. She boasts four cabins for up to eight guests, a saloon with wraparound glazing and full-height windows providing uninterrupted panoramic views and is complete with hand-finished furnishings and state-of-the-art technology. Equipped with her own tender and jet ski, owners can access those beautiful, secluded beaches and beach-side restaurants across the Mediterranean. For those wishing to entertain on board, the full time 4-person crew will be on hand to make sure all time aboard runs smoothly. 'M/Y Blue Infinity' is designed for the Mediterranean with an outdoor bar, BBQ, hydraulic bathing platform and extendable balcony, all adding to the effortless luxury of this beautiful superyacht. She really is the perfect yacht to launch this exciting new venture.
Chris Head, Director of Sales at Sunseeker London Group, comments: "'M/Y Blue Infinity' is a seductive combination of style and exclusivity; this 86 Yacht really does deliver on all fronts. From bow to stern, every detail has been crafted to perfection. We're excited to be involved in bringing this new concept of yacht ownership across the Mediterranean to the market.
"As well as joining the Meros Members Club, Meros co-owners will be a welcome addition to the Sunseeker Family. This exclusive network includes invitations to our new model launches, International Boat Shows & VIP events and owner cruises. Through Meros, we're offering Sunseeker yacht ownership at a quarter of the cost. Simple, honouring your time and our heritage, while always prioritising your experience."
For more information about Meros, please visit www.meros-yachtsharing.com