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Club promotion

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    Posted: 27 Oct 08 at 6:04pm
Originally posted by GK.LaserII

Sorry Rick, I deliberately haven't posted my club, I didn't want to appear to be using this thread as a covert advert.

Ahhh..but perhaps it would be useful to 'advertise' on these forums - I know when I was looking for clubs that I found this type of promotion/discussion helpful - how about a new section Y&Y for exactly this purpose??

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Post Options Post Options   Quote G.R.F. Quote  Post ReplyReply Direct Link To This Post Posted: 27 Oct 08 at 4:35pm
Our club used to display there religiously, in fact many's the local guy
down here who would never have married were it not for an influx of fine
sailing womenfolk courtesy of the Dinghy Show.

Even as far back as the Pickets Lock days, then through Crystal Palace, but
as the Assymetric trend fractured the fleet, and the Scorpions and 505's
became fewer and farer between and the Iso's 4000's and whatever else
came along failed to gel, the club went into terminal decline and didn't
continue showing there.

Time was, the dinghy show was exactly about clubs and classes, with
members frequently migrating, Open Meeting calendars settled, new
sailors choosing venues, so what am I rambling on about?

Yes, In theory it should still be a valuable promotional exercise going
there as a club, if you can get in, the commercial side having outgrown
the space available.
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Post Options Post Options   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 27 Oct 08 at 4:28pm

Sorry Rick, I deliberately haven't posted my club, I didn't want to appear to be using this thread as a covert advert.

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Post Options Post Options   Quote Guest Quote  Post ReplyReply Direct Link To This Post Posted: 27 Oct 08 at 12:54pm
Where do you sail?
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Post Options Post Options   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 27 Oct 08 at 11:42am

Thanks for your replies,

I suppose it makes sense that London clubs may benefit from a stand. Some of our members do come from Croydon, London and kent, they have caravans in an adjacent park, Not sure I'd want to travel that far though. So I guess clubs need to target locals say within a 30mile radius . The cost of a stand would probably cover the cost of some good adverts in the local press for quite a period...and a website would be my first port of call if I was changing clubs.

  I have visited some fantastic clubs but non have the beach and facilities that we have so I guess thats the selling point...... and people won't appreciate that unless they see it, so pushing and promoting a big handicap open event may be the way to go.

 

Great thanks Guys and Gals any other thoughts??



Edited by GK.LaserII
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MRJP BUZZ 585 View Drop Down
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Post Options Post Options   Quote MRJP BUZZ 585 Quote  Post ReplyReply Direct Link To This Post Posted: 26 Oct 08 at 9:52pm
I'm guessing this means that you can't actually sell anything at the show, you can only advertise and take contact details?
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Post Options Post Options   Quote alstorer Quote  Post ReplyReply Direct Link To This Post Posted: 26 Oct 08 at 9:15pm
Originally posted by bert

If I remember right that the cost of a stand is pretty high so the number of new members also has to be high to justifiy the expence.


However I would have through the best way to get people to join is to get rid of the joining fee,after all if I want a new club or info about a club I look it up on the internet,cheap,easy & with photos.


This is true, but others genuinely do want to speak to someone first. One of the unfortunate aspects at King George is that we're rather sealed off from the outside world behind Thames Water's big fence, and whilst the phone will be answered if someone phones from the gate on a club day, the gate itself is a bit off putting- limiting "passing" visitors. The show gives us a chance to get out there and speak to people.

As an aside, club and class stands are a lot cheaper than commercial ones. This is why King George is able to have quite a spacious stand, whilst the "shop" stands tend to be rammed with product.

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Post Options Post Options   Quote ptcruiser Quote  Post ReplyReply Direct Link To This Post Posted: 26 Oct 08 at 9:12pm

Another good tip is to get decent membership secretaries that actually respond to enquiries and deal with membership matters in a timely manner - one club I went to was really bad and that ruined any promotion of the club others had done.  I know most are voluntary, but if you don't want to do it...don't volunteer.

The Internet has got to be the cheapest form of advertising (other than word of mouth) these days.  It was certainly my first port of call. 

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Post Options Post Options   Quote bert Quote  Post ReplyReply Direct Link To This Post Posted: 26 Oct 08 at 8:06pm

If I remember right that the cost of a stand is pretty high so the number of new members also has to be high to justifiy the expence.

However I would have through the best way to get people to join is to get rid of the joining fee,after all if I want a new club or info about a club I look it up on the internet,cheap,easy & with photos.

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Post Options Post Options   Quote Guest Quote  Post ReplyReply Direct Link To This Post Posted: 26 Oct 08 at 7:55pm
I guess it could be worth it for the LOndon clubs ....
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