Free Website Classified Advertising
Printed From: Yachts and Yachting Online
Category: Your ideas for this website
Forum Name: Your thoughts for YachtsandYachting.com
Forum Discription: What do you think we should be featuring on YachtsandYachting.com
URL: http://www.yachtsandyachting.com/forum/forum_posts.asp?TID=2021
Printed Date: 29 Jun 25 at 3:47pm
Software Version: Web Wiz Forums 9.665y - http://www.webwizforums.com
Topic: Free Website Classified Advertising
Posted By: Chew my RS
Subject: Free Website Classified Advertising
Date Posted: 18 Jul 06 at 10:43am
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Please could we have free Classifieds on the website? I'm happy to pay to advertise in the Y&Y magazine (if necessary), but there are now several websites where you can advertise (and successfully sell) your boat for free, so how can Y&Y still charge? The advent of the internet means that Y&Y is no longer the only place you can advertise boats for sale, surely the increased competition should mean that Y&Y website classifieds are free? |
Replies:
Posted By: feva_sailor
Date Posted: 18 Jul 06 at 10:47am
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yes i think that would be a good idea.dont know if that is marks choice thogh. ------------- |
Posted By: Isis
Date Posted: 18 Jul 06 at 11:06am
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I think the way the magazine sees it is you dont pay for the website. You pay to have your ad in the magazine and having it on the website too is a lovely sugar coated bonus. I wouldnt be against free ads by any means but I cant see it happening and wont be dissapointed when it doesnt ------------- |
Posted By: Scooby_simon
Date Posted: 18 Jul 06 at 11:15am
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Exactly how it works ------------- Wanna learn to Ski - PM me.. |
Posted By: Chew my RS
Date Posted: 18 Jul 06 at 11:26am
| But the world has moved on. People don't buy magazines now when looking for something to buy, they browse the net ('cos its free, quick, convenient and up to date-ish). Therefore, it doesn't make much sense to pay to advertise in a magazine, especially when there are free websites. I, for one, am happy taking my chances advertising on free sites, rather than paying for the privilege. Sorry Y&Y, but that's the way it is. |
Posted By: Matt Jackson
Date Posted: 18 Jul 06 at 12:57pm
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Autotrader works the same way as Y&Y, you pay to be in the mag and get a free internet entry. I think in the long term printed classified will die out but it takes time for a business to restructure the way it makes it's money to that extent. The old favourites (like Autotrader and Y&Y) are still the place to go if you want a boat or car - I've not had any response to ads on free sites in the past. ------------- Laser 203001, Harrier (H+) 36 |
Posted By: Chew my RS
Date Posted: 18 Jul 06 at 2:05pm
| I suppose it does keep out the dross, and its only a small(ish) amount - but, duh!, I'm trying to get us something for free here and your really not helping! |
Posted By: Black no sugar
Date Posted: 18 Jul 06 at 2:17pm
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Yup, TT's a prime example: he wasn't quite himself before he joined the forum. As BWD's spiritual son, his life is complete! ------------- http://www.lancingsc.org.uk/index.html - Lancing SC 
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Posted By: Guest
Date Posted: 18 Jul 06 at 2:26pm
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Everything has to be paid for one way or another - would you rather have this site splattered with ads & pop-ups or pay a little? I think the balance here is good - a little advertising on the site but not too much (but there are perhaps too many ads that appear as news - JMHO). Rick ------------- |
Posted By: Chew my RS
Date Posted: 18 Jul 06 at 2:47pm
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Okay, okay, okay. I'll pay for my classified ad. I quite agree about the number of 'news' items though.
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Posted By: Charlie
Date Posted: 18 Jul 06 at 3:11pm
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Out of interest how is the "news" chosen on this site, I understand the results from the various racing being on there, but there does seem to be a lot of stuff that are basicaly adverts whichever way you look at it. Not complaining just curious. |
Posted By: Villan
Date Posted: 18 Jul 06 at 3:30pm
Yes, WAY too many "News" articles are just adverts for new products or "Purple Tuesday" I guess people like Rooster / Purple Marine have to pay to get that sort of exposure? ------------- Vareo - 149 "Secrets" http://www.TandyUKServers.co.uk" rel="nofollow - TandyUK Servers |
Posted By: Mark Jardine
Date Posted: 18 Jul 06 at 4:05pm
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An interesting thread. 1. Classifieds that go online are just an extention of the magazine classified advertising - it seems that this one has been answered very well by other readers. 2. News articles from advertisers is how we bring marketing partners on board. Simple banner advertising just doesn't bring in the revenue needed to run a site like YachtsandYachting.com . It would be a simple case of no advertising news articles = no YachtsandYachting.com . It is a delicate balance, which is why we have limited the number of marketing partners to 20. The simple thing is if you don't want to read an advertising news article from a marketing partner then don't click on it. Many people seem to though and find the offers and information on them really quite good! Feel free to continue discussing this - we really like hearing the feedback and watching the debate develop. |
Posted By: Guest
Date Posted: 18 Jul 06 at 8:10pm
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Hardly harsh TT - as I said in my post above I think the balance is good here. It's a fine line on the news articles and I think most of the advertisers get it right. I have to say I think Rooster probably do the best job with their stories which usually carry some useful information as well as having a commercial slant. This is an excellent example of a good commercial news item. http://www.yachtsandyachting.com/news/?article=21720 - http://www.yachtsandyachting.com/news/?article=21720 It is informative to the reader and no doubt meets Roosters needs to ... this is an area to provide feedback and mine is if more advertisers posted their items like Rooster it would be better for all ... Rick PS Apart from their SHLT of course ... ------------- |
Posted By: Isis
Date Posted: 18 Jul 06 at 9:15pm
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The other advantage of the Y&Y classifieds as ive noticed trying to
buy a boat recently is many of the ads on the free sites were sold long
ago and just havnt been removed. With Y&Y you know the boat was
still for sale a maximum of two issues (I think thats the ad length?)
ago. Id also echo TTs comments that I have more confidance buying and selling through Y&Y. ------------- |
Posted By: Chew my RS
Date Posted: 19 Jul 06 at 8:36am
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Thanks for the reply Mark. I guess there is more to this magazine malarky than meets the eye. I suppose that the result of having to pay for ads is that only decent boats are put up for sale. Your less likely to pay to advertise cheaper and undesirable boats. I seem to remember not too long ago that that the cheap section in the Y&Y ads was for £400 and less. Now its £1000 and there's still hardly any! Either second hand prices have shot up or Y&Y has gone upmarket. The "news" thing is interesting. I didn't realise that there was such a thing as marketing partners. Shows how much I know... Y&Y is still the best.
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