RYA Logo
Printed From: Yachts and Yachting Online
Category: General
Forum Name: Olympic Sailing
Forum Discription: The top end racing in our sport
URL: http://www.yachtsandyachting.com/forum/forum_posts.asp?TID=14031
Printed Date: 24 Jun 25 at 10:48am Software Version: Web Wiz Forums 9.665y - http://www.webwizforums.com
Topic: RYA Logo
Posted By: Demelza
Subject: RYA Logo
Date Posted: 29 Jul 23 at 7:41am
What do people think of the RYA changing its logo from an iconic work of art to a dull as dishwater plain typeface ?
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Replies:
Posted By: Sam.Spoons
Date Posted: 29 Jul 23 at 9:20am
It looks like they've been taken over by Ryvita
------------- Spice 346 "Flat Broke"
Blaze 671 "supersonic soap dish"
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Posted By: Old bloke
Date Posted: 29 Jul 23 at 10:01am
Why do they bother?. Has anyone, anywhere, ever been impressed or moved by one of these rebounding?. It's like "mission statements", just another think to reduce the level of human happiness.
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Posted By: laser193713
Date Posted: 03 Aug 23 at 7:43am
Drove past the offices in Hamble yesterday and they are all still branded with the old logo. Maybe they don't even like the new logo themselves!?
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Posted By: NicolaJayne
Date Posted: 04 Aug 23 at 10:21am
Originally posted by laser193713
Drove past the offices in Hamble yesterday and they are all still branded with the old logo. Maybe they don't even like the new logo themselves!? |
when doing a rebrand you really need to have a key venues rebranded ready to go on launch
whether that is HQ or your flagship store ( for retailers etc)
vehicles etc you can always fudge it a bit - the only mass logo change i know that was done overnight was when all the NHS ambulance services in Yorkshire merged in 'Yorkshire ambulance service'
becasue the change of vehicle markings as achieved with heast guns / acetone soaked rags and a scraper
scrape off the ' South' from South Yorkshire ambulance Service vehicles
'West' and 'Metropolitan' from West Yorkshire Metropolitan ambulance service vehicle
and 'Tees, East and North' from the TENYAS vehicles that moved to YAS ( as some of the Tees stuff moved to North East Ambulance )
they all kept their old text on the heraldic crest ( if fitted as many SYAS weren't just a big blue NHS lozenge) until struck from service or had to go through the bodyshop for accident damage
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Posted By: NicolaJayne
Date Posted: 04 Aug 23 at 10:27am
ok so the old logo was quite cheesy in a 70s / 80s kind of way but it was distinctive and it;s not as if they have dones a IYRU > World Sailing type rebrand ( as 'UK Sailing' wouldn't represent all their activities )
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Posted By: turnturtle
Date Posted: 09 Aug 23 at 2:29pm
it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit.
in fact, dump the Y 'yachting' bit too.
Nothing wrong with A - 'association' per say, but it's a bit superfluous given the represent the interests of groups and people who are not necessarily in membership.
They could go the full hog and rebrand themselves 'Watersports UK' and make themselves truly relevant to a wider community... although I get that might have other connotations too, worth the risk imho.
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Posted By: NicolaJayne
Date Posted: 10 Aug 23 at 11:47pm
Originally posted by turnturtle
it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit.
in fact, dump the Y 'yachting' bit too.
Nothing wrong with A - 'association' per say, but it's a bit superfluous given the represent the interests of groups and people who are not necessarily in membership.
They could go the full hog and rebrand themselves 'Watersports UK' and make themselves truly relevant to a wider community... although I get that might have other connotations too, worth the risk imho. |
the problem is that would piss off the BCU and the bigot collective that is UK Rowing to say the least
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Posted By: laser193713
Date Posted: 11 Aug 23 at 8:46am
I tend to agree that Royal Yachting Association doesn't really do what it says on the tin. I think the Royal support is invaluable and shouldn't be lost in a rebrand. There are few other sports that get the royal seal of approval. Royal Watersports Association might be a more suitable name though!
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Posted By: turnturtle
Date Posted: 11 Aug 23 at 2:33pm
Originally posted by NicolaJayne
Originally posted by turnturtle
it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit.
in fact, dump the Y 'yachting' bit too.
Nothing wrong with A - 'association' per say, but it's a bit superfluous given the represent the interests of groups and people who are not necessarily in membership.
They could go the full hog and rebrand themselves 'Watersports UK' and make themselves truly relevant to a wider community... although I get that might have other connotations too, worth the risk imho. |
the problem is that would piss off the BCU and the bigot collective that is UK Rowing to say the least |
some see a problem, others see an opportunity  
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Posted By: 423zero
Date Posted: 11 Aug 23 at 6:54pm
Well that's me told member of BCU and UK rowing and a Royalist (along with vast majority of United Kingdom), oh and White and a Christian.
------------- Robert
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Posted By: NicolaJayne
Date Posted: 11 Aug 23 at 8:42pm
Originally posted by turnturtle
Originally posted by NicolaJayne
Originally posted by turnturtle
it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit.
in fact, dump the Y 'yachting' bit too.
Nothing wrong with A - 'association' per say, but it's a bit superfluous given the represent the interests of groups and people who are not necessarily in membership.
They could go the full hog and rebrand themselves 'Watersports UK' and make themselves truly relevant to a wider community... although I get that might have other connotations too, worth the risk imho. |
the problem is that would piss off the BCU and the bigot collective that is UK Rowing to say the least |
some see a problem, others see an opportunity   |
AFAIK the BCU haven;t done anything dreadful yet
the Rowing lot prefer to listen to the witless and irrelevant and Putin funded agitators rather than the evidence
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Posted By: Sam.Spoons
Date Posted: 12 Aug 23 at 1:18pm
Don't forget the BKA, UKWA (and countless other watercraft owner/racer organisations).
------------- Spice 346 "Flat Broke"
Blaze 671 "supersonic soap dish"
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Posted By: Dakota
Date Posted: 12 Aug 23 at 11:17pm
Originally posted by 423zero
Well that's me told member of BCU and UK rowing and a Royalist (along with vast majority of United Kingdom), oh and White and a Christian. |
Really? Royalist majority is a thing, unfortunately. But being a Christian is definitely not a majority thing . Current figures are that less that 4% of the uk go to church regularly. 😀
Plus I see no importance or relevancy to this discussion that your white
or green or yellow or red or any other colour for that matter. Other than sailing is a very white sport , which is its loss. 
------------- Duncan
D-zero 315
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Posted By: 423zero
Date Posted: 13 Aug 23 at 9:12am
Duncan, Christian and White thing added to refer to how in certain circles, White people should be ignored (naturally bigoted) and to refer to NicolaJaynes bigot post. What she is referring to regarding Rowing UK, cannot be discussed on here, a 5 feet 6 inch 9 stone rower comprehensively thrashed in a race by a 6 feet 2 inch 18 stone rower. (general figures but close enough). Rowing GB asked Putin for advice he replied, "Easy have separate races". Closest I can come to issue without causing ructions we had earlier, Google Rowing GB 'Latest news.
Edited to add,
You don't have to go to Church/Chapel to be a Christian, I am a non denominational Christian, I don't go due to total lack of leadership, Church should be campaigning against rampant profiteering etc.
------------- Robert
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