Helly Hansen buys MUSTO..
Printed From: Yachts and Yachting Online
Category: Dinghy classes
Forum Name: Dinghy development
Forum Discription: The latest moves in the dinghy market
URL: http://www.yachtsandyachting.com/forum/forum_posts.asp?TID=12890
Printed Date: 04 Jul 25 at 3:01am
Software Version: Web Wiz Forums 9.665y - http://www.webwizforums.com
Topic: Helly Hansen buys MUSTO..
Posted By: RichTea
Subject: Helly Hansen buys MUSTO..
Date Posted: 21 Oct 17 at 10:22am
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http://www.sailingscuttlebutt.com/2017/10/20/helly-hansen-acquires-musto/" rel="nofollow - http://www.sailingscuttlebutt.com/2017/10/20/helly-hansen-acquires-musto/
Interesting
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RS200
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Replies:
Posted By: iGRF
Date Posted: 21 Oct 17 at 11:50am
Yes that will be interesting, they're a good company Helly Hansen or were, I was amazed at how they managed to break into the snowboard market in the late nineties and early noughties. So given that one wonders why go to the expense of acquiring Musto when they could quite easily have punched directly into the sailing business using their own brand name.
Edit (after actually reading the press release) Well it seems like they are going to continue to leave Musto with autonomy, that will be good for them, their expertise in materials and sourcing should help Musto produce better gear, it would be nice to have an actual quality brand in this market instead of the usual price and margin driven mush.
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Posted By: sargesail
Date Posted: 21 Oct 17 at 6:14pm
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Helly Hansen already do some great yacht and dinghy gear....just not really in UK. I guess this is market diversification.
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Posted By: getafix
Date Posted: 24 Oct 17 at 6:12pm
Originally posted by sargesail
Helly Hansen already do some great yacht and dinghy gear....just not really in UK. I guess this is market diversification. |
agreed, I think this is more reflective of HH desire to get further into the country-horsey and leafy-high-street / business-casual fashion verticals, than any need to build more marine sales
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Posted By: zippyRN
Date Posted: 25 Oct 17 at 12:34am
Originally posted by getafix
Originally posted by sargesail
Helly Hansen already do some great yacht and dinghy gear....just not really in UK. I guess this is market diversification. |
agreed, I think this is more reflective of HH desire to get further into the country-horsey and leafy-high-street / business-casual fashion verticals, than any need to build more marine sales
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have they retreated from their exploits in chav / townie stuff of the millenial period ( after the 'pilot jacket' became a rah staple )
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