Classifieds
Printed From: Yachts and Yachting Online
Category: Your ideas for this website
Forum Name: Your thoughts for YachtsandYachting.com
Forum Discription: What do you think we should be featuring on YachtsandYachting.com
URL: http://www.yachtsandyachting.com/forum/forum_posts.asp?TID=3820
Printed Date: 05 Aug 25 at 12:02pm
Software Version: Web Wiz Forums 9.665y - http://www.webwizforums.com
Topic: Classifieds
Posted By: Hugh
Subject: Classifieds
Date Posted: 15 Jan 08 at 10:28pm
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It would appear that the classifieds section of the Y&Y website and the magazine have rather fallen by the way-side since free online based systems have become popular. I remember (albeit 5-10 years) ago when Y&Y magazine, and the club notice board, were the only places you looked to buy a second hand dinghy. I suppose the purpose of this is suggest that perhaps Y&Y should keep up with the times, and move to a forum based classifieds system where it's free to advertise. If successful it would undoubtedly increase traffic through the website, with a probably increase in sales of the magazine. |
Replies:
Posted By: Simon Lovesey
Date Posted: 16 Jan 08 at 8:45am
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These days the web is where classifieds
are, just look at job adverts where the online volume far exceeds press. Classifieds are perfect for the web ; sellers can easily add and manage their adverts, buyers can quickly search and narrow adverts down to their own unique search criteria. Generally online adverts are far more up-to-date than those in print, I can remember many years ago trying to buy a Laser and becoming very frustrated as most of the magazine adverts I phoned were for boats long sold. For traditional publishers the challenge is getting the right balance between their online and print offerings, in the past classifieds have been a useful and regular revenue stream, also handy space filling content. ------------- http://www.sailracer.org" rel="nofollow - www.sailracer.org Online Sailing Results, GPS Tracking & Event Management |
Posted By: Chew my RS
Date Posted: 16 Jan 08 at 8:57am
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Hmm, I suggested free classifieds on Y&Y about 18 months ago http://yachtsandyachting.com/forum/forum_posts.asp?TID=2021&KW=chew+my+rs - http://yachtsandyachting.com/forum/forum_posts.asp?TID=2021& amp;KW=chew+my+rs I didn't get much support then from other formites, but you put the argument much better than I did, so hopefully others will agree with you now! ------------- http://www.sailns14.org - http://www.sailns14.org - The ultimate family raceboat now available in the UK |
Posted By: Merlinboy
Date Posted: 16 Jan 08 at 9:11am
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I agree a forum based for sale section would be a great place e to sell unwanted gear/boats etc. years ago before Internet Y&Y was the only real national press for finding dinghy's same as perhaps you would use autotrader mag for a car! Times have obviously change with the Internet and now very few people buy autotrader mag etc. (anyone sen a copy of the old car finder paper recently??!) and just use the internet at lunch time at work to find there next car, the dinghy market will be similar most boats for sale in magazines are long sold by the time you receive a copy. I know Y&Y has an on line classified page but I'm sorry it wouldn't have half as much coverage or input as a on line forum based classified section! ------------- |
Posted By: radixon
Date Posted: 16 Jan 08 at 5:31pm
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Would agree that the classifieds online would help. If your boat or gear is under £1000 it is free anyway!
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Posted By: MerlinMags
Date Posted: 16 Jan 08 at 6:42pm
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There is this...
http://www.yachtsandyachting.com/classifieds/?s=111&ct=Free - Free classifieds for items under £1000 |
Posted By: MRJP BUZZ 585
Date Posted: 16 Jan 08 at 7:55pm
But that only applies for cherubs only joking ------------- Josh Preater http://www.bu22.co.uk">  BUZZING IS FUN
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Posted By: Rob.e
Date Posted: 17 Jan 08 at 10:10am
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I would have thought most people go direct to class association sites to buy a boat now, which makes anything else a bit redundant! ------------- |
Posted By: radixon
Date Posted: 17 Jan 08 at 5:42pm
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I sold a Comet via Y+Y website, had it on B&O and Apollo but wasn't until the printed copy went out did it go. So have to say, it does still get its audience. ------------- |
Posted By: Hugh
Date Posted: 17 Jan 08 at 10:38pm
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Oooh, a thread I started that got noticed... how novel!! To respond to those saying they were successful selling boats; I would agree that Y&Y is still a good place to sell, probably only second to the relevant class. I'm currently in the market for an RS600, there is only one on the Y&Y classifieds (which also appears on most online dinghy classifieds sites). When I started the thread there were 3 on the class association site, 3 (relatively new adverts) on boats and outboards and a smattering of other ads across the internet. Unfortunately this is where the legs start to crumble beneath my arguement because virtually all these other boats have sold or the adverts expired. However, continue I shall; I think the area in which the current system is failing is for the buyer. There seems to be fewer boats advertised here than elsewhere and I suspect this is largely because of the cost. I don't know how much income Y&Y generate from the classifieds compared to income from magazine sales, it is not something I'd considered. From a business point of view then, the only incentive to move to a forum based section would be increased traffic through the site, increased awareness of articles in the mag and therefore higher sales of that. That seems unlikely to perhaps I rest my case! |