New British Marine brand officially launched to the industry
by Annabel Wildey 1 Jul 2015 08:29 BST
1 July 2015
British Marine © British Marine Federation
British Marine has today unveiled its strong new identity that stands out within the context of modern brands in the marine sector, providing a solid focal point for the members the organisation serves.
British Marine now represents a durable brand for its members to be part of, which will serve them in promoting their businesses and British excellence in the UK and overseas markets. The use of the British Marine logo is an important benefit of membership and the organisation will continue to invest heavily in its 'Look for the Logo' campaign to encourage consumers to buy from British Marine members.
The new look is the result of a year-long re-brand exercise which has been undertaken in-house with the Executive Team working with the Membership and Marketing Committee. The British Marine Management Board has overseen the project ensuring that it has been a cost-effective exercise.
Fiona Pankhurst, President of British Marine commented: "This is a seriously exciting time for British Marine. The new brand will strongly connect our members with Britain's reputation for quality, excellent design and innovation. The Union Flag, which is now incorporated into the design of the new logo, means a lot in the UK and abroad. It stands for quality, heritage, standards of doing business and success. This new branding gives us the opportunity to really promote what is great about the British marine industry."
Howard Pridding, Chief Executive of British Marine added: "We have put a lot of work in over the last year to review our brand and concluded that we needed a much fresher and more dynamic approach to our identity to reflect that we are a modern membership organisation. We wanted a very strong emphasis on the Britishness of our brand and so we have adopted a bold new look and strapline: Leading the Industry. It is important that members of British Marine use the new branding where possible; with all members embracing the new brand collectively, we will have much more impact and ensure the brand stands for quality and excellence within the industry."
britishmarine.co.uk