Please select your home edition
Edition
Clipper Ventures

Welcome to Britain: the GREAT Britain campaign extends Clipper Race partnership

by Kathryn Foulkes on 21 Apr 20 April 2017
GREAT Britain announces Clipper 2017-18 Round the World Yacht Race entry © BPI / Ben Queenborough

The UK Government's most ambitious marketing initiative, the GREAT Britain campaign, has announced it will be entering a team in the Clipper 2017-18 Round the World Yacht Race, the world's largest ocean race, which starts this August.

The partnership was formally revealed in Portsmouth on Thursday during an official visit by Mark Garnier MP, International Trade Minister, and Clipper Race Founder and Chairman Sir Robin Knox-Johnston.

Mark Garnier MP, International Trade Minister, said: "As we look to forge new trading relationships around the world, the GREAT Britain campaign's partnership with the Clipper Round the World Yacht Race is a huge opportunity to showcase the best of British to the world.

"Travelling along historic trading routes, the yacht will play an important role in promoting the UK as a place to visit, study and with which to do business. We remain an outward looking, enterprising nation and this partnership will help as we look to build a truly Global Britain."

The GREAT Britain team yacht carries its new slogan, Welcome to GREAT Britain & Northern Ireland, across both sides of its hull, allowing the UK to boldly promote itself as a creative, authentic and welcoming nation everywhere it goes whilst continuing on its journey producing high-quality return on investment for the UK.

Speaking on board the 70 foot racing vessel, Sir Robin Knox-Johnston, legendary sailor and founder of the Clipper Round the World Yacht Race, said: "The Clipper Race offers partners a unique global platform from which to showcase and activate key brand messages around the world.

"After such successful collaboration between GREAT Britain and the Clipper Race during the 2013-14 and 2015-16 editions, we are so proud to continue working with the GREAT Britain campaign to carry their evolving key messages around the globe and generating genuinely engaging content through the diplomatic networks, overseas business networks, or with other partners to the race."

The GREAT Britain campaign showcases the very best of what the UK has to offer in order to encourage the world to visit, study and do business with the UK. For the GREAT Britain campaign, the Clipper 2017-18 Race will be about projecting Britain's values, as much as opportunities for business.

As a Clipper Race Team Partner, the GREAT Britain campaign, which first partnered with the Clipper Race in 2013, will stand side by side with teams and crew from across the world to project everything the UK does best in business, education, global security and prosperity.

The campaign unifies the international growth promotion efforts of different government departments and private sector companies, working with around 500 businesses and 21 government departments and Arm's Length Bodies. The campaign focuses on China, India, Brazil, USA, the Gulf, France, Germany, Mexico, Indonesia, South Korea, Turkey and Emerging Europe and is also active in over 144 countries worldwide.

The eleventh edition of the unique biennial Clipper Race will visit six continents and include six ocean crossings. Almost 5000 novices have been turned into ocean racers during the past twenty years of the Clipper Race, though still more people have climbed Mount Everest than circumnavigated the globe.

The twelve Clipper Race teams compete on the world's largest matched fleet of 70-foot ocean racing yachts. Around 700 crew come from all walks of life and from all around the world, with over 40 different nationalities represented. Crew can complete the full circumnavigation, or one or more of the eight legs that make up the Clipper Race.

The Clipper 2017-18 Round the World Yacht Race will start this August from the UK.

Land Rover BAR Cap
REPORT OF THE MONTH SPONSORED BY Report of the Month sponsored by Henri Lloyd Nominate this article for report of the month for your chance to WIN a Land Rover BAR Cap for yourself and the author of the report that receives the most votes. Just fill in the form below!
Your name

Your email address

Why do you like this report?



Related Articles

Clipper Race to set sail from Liverpool
At Albert Dock on 20th August The biggest round-the-world ocean race is to return to Liverpool with the start and finish of this unique global challenge moving from the capital back to the River Mersey on the tenth anniversary of its last partnership with the region. Posted today at 7:25 am
Clipper Race responds to MAIB report
Into fatal accidents in the 2015-16 edition The UK's Marine Accident Investigation Branch (MAIB) has today – Thursday 13 April 2017 - published its final report into two fatal accidents in the 2015-16 edition of the Clipper Round the World Yacht Race, the first in the event's 20 year history. Posted on 13 Apr
Unicef UK gifted a team entry
In world's largest ocean race Today it is revealed that Unicef, the world's leading children's organisation, will once again have a team entry in the 40,000-nautical mile Clipper Round the World Yacht Race, one of the planet's toughest endurance challenges, which starts this August. Posted on 5 Apr
Clipper 2017-18 Race introduces integrated AIS
In partnership with Official Supplier Ocean Safety AIS devices will be integrated into all lifejackets for the first time during the Clipper 2017-18 Race. The addition of personal location AIS devices marks the continual evolution of the Clipper Race to go above and beyond. Posted on 4 Apr
Seattle returns as Host Port and Team Partner
In Clipper Round the World Yacht Race 2017-18 It has been revealed today that the city of Seattle, USA, will once again welcome the biennial Clipper Round the World Yacht Race as a Host Port and Team Partner in the 2017-18 edition. Posted on 28 Mar
Rod Stephens Trophy for Outstanding Seamanship
Awarded to Gavin Reid The Cruising Club of America (CCA) has selected Gavin Reid to receive the Club's 2016 Rod Stephens Trophy for Outstanding Seamanship for his selfless action in swimming over to a vessel in distress and singlehandedly rescuing one of its crew members. Posted on 20 Mar
Former Metropolitan Police Superintendent selected
As Clipper 2017-18 Round the World Yacht Race skipper David Hartshorn, 52, has been named among the twelve professionals who will lead teams in the Clipper 2017-18 Round the World Yacht Race. Posted on 16 Mar
Youngest Skipper in Clipper Race history
Nikki Henderson set for the August start Nicola 'Nikki' Henderson, 23, from Guildford, Surrey, is set to make Clipper Race history after being selected as the youngest ever professional Skipper to lead a team in the 40,000-nautical mile Clipper 2017-18 Round the World Yacht Race. Posted on 16 Mar
Derry-Londonderry returns as Host Port
For Clipper 2017-18 Round the World Yacht Race It has been revealed that Derry-Londonderry, Northern Ireland, will once again feature as a Host Port in the Clipper 2017-18 Round the World Yacht Race. Posted on 15 Mar
ClipperTelemed+ renews medical partnership
With World's Largest Ocean Race ClipperTelemed+ by PRAXES Medical, which specialises in providing health services in some of the most remote locations on the planet, has today announced an extension of its Medical Partnership with the Clipper Round the World Yacht Race. Posted on 10 Mar