Please select your home edition
Edition
Plas Menai 2015

M32 catamarans to be used for guest sailing in eight Volvo Ocean Race Host Cities

by Volvo Ocean Race on 14 Oct 2016 14 October 2016
M32 Series Stockholm © David Holm / www.adstream.se

In the fifth of a series of 10 Volvo Ocean Race announcements in two weeks, Race director Phil Lawrence revealed that the M32 boats, which weigh just 510kg and can sail in most weather conditions in stadium mode, will be used in both guest sailing and Pro-Am racing mode during the final days of at least eight of the 11 Host Cities the global race visits

Each Volvo Ocean Race entry in the 2017-18 race, in addition to their Volvo Ocean 65 monohull racing around the globe, will also have an M32 catamaran shipped from port to port as part of their sponsor inventory. The specific aim is to increase the number of sponsor client, city and media guests that get to experience high performance sailing during the stopovers between the ocean legs.

In the fifth of a series of 10 Volvo Ocean Race announcements in two weeks, Race director Phil Lawrence revealed that the M32 boats, which weigh just 510kg and can sail in most weather conditions in stadium mode, will be used in both guest sailing and Pro-Am racing mode during the final days of at least eight of the 11 Host Cities the global race visits.

"One of the unique selling points for sponsorship in sailing is that we can literally put guests in the driving seat so they experience the real thing – we need to maximise this opportunity to help attract sponsors."

The presence of the high adrenalin 32-foot racing cats will add to the spectacle in the Host Cities over the final days of each stopover, and they will be used in a stadium sailing format for Pro-Am racing on the Saturday before the race restarts.

"We had over 70,000 corporate guests tasting a slice of the Volvo Ocean Race last time around, and we want to get as many of those visitors out on the water as possible," explained Lawrence, who was Race Director of the pioneering stadium-racing Extreme Sailing Series before joining the Volvo Ocean Race earlier this year.

"The challenge that we have found is that the pressure of preparing the boats and crew for the next offshore leg limits guest sailing opportunities, especially leading up to the In-Port Race and departure day."

He continued: "That's the main driver for introducing M32 boats into our stopovers. Our aim is to get even more people to have that unique experience on the water, even more entertainment on the water for the public, and even more value for sponsors in each Host City."

In 2014-15, the Race saw over 2,400 corporate guests take spots onboard the Volvo Ocean 65s. With the addition of the M32s, that number will rise four-fold to almost 10,000. The Race organisers will provide each team with a branded M32 in their colours, assembled, rigged and ready to race, so as not to add more burden to their already high-pressure, pre-race period.

In addition, each M32 will come with a bespoke RIB (rigid inflatable boat) for guest transfers. This package again enforces the Race organiser's commitment to reduce any stress or extra organisational needs for the teams by having a 'ready to go' guest sailing solution.

Designed by Swedish sailors Göran Marström and Kåre Ljung, the M32 catamaran offers a unique blend of simplicity and ease of handling, combined with lightweight construction and thrilling performance.

"This partnership with Volvo Ocean Race is very exciting for me personally since the Race has meant so much for me as a sponsor since back in the 2008-09 and the 2011-12 editions when we were Berg Propulsion," said Håkan Svensson, CEO of Aston Harald AB and owner of the rights and design to the M32 catamaran.

"We used the Volvo Ocean Race as a very successful platform to do business from, with an impressive return on investment of 11:1 over 13 months. That has inspired me to do what we now do with the M32 class and the World Match Racing Tour, in creating a platform for the broader market and a pathway for the sailors aspiring to the Volvo Ocean Race and professional sailing."

For more information on the M32 Catamaran please visit www.m32world.com.

In the past week, the Volvo Ocean Race has made key announcements on crew rules regarding women sailors, a new crew communicator that will allow the athletes to send social media updates from the oceans, the building of an eighth Volvo Ocean 65 to join the existing fleet and the introduction of bespoke new premium team bases to enhance the pit lane experience in the Race Villages.

The Race will make five more announcements starting on Monday, October 17.

Related Articles

Spanish u30 sailor Willy Altadill returns
For second Volvo Ocean Race The 24-year-old from Barcelona, who made his debut with MAPFRE last race, is the son of round-the-world veteran Guillermo Altadill. Willy is the first sailor to be named for the 2017-18 race as one of the two Under-30s sailors each team must sail with. Posted today at 2:28 pm
Vestas 11th Hour Racing launch campaign
For Volvo Ocean Race with sustainability message Vestas are returning to the Volvo Ocean Race for a second consecutive edition, after launching their 2017-18 campaign in partnership with 11th Hour Racing at simultaneous events in Newport, Rhode Island and Aarhus. Posted on 21 Mar
Brouwer & Riou join Dongfeng Racde Team
Top female sailors set for Volvo Ocean Race 2017-18 Dongfeng Race Team have selected Carolijn Brouwer and Marie Riou for their Volvo Ocean Race campaign in 2017-18 – a move that confirms the impact of a rule change introduced by the race to encourage mixed male-female crews. Posted on 16 Mar
M32 Australian Series at Perth overall
Jerwood's Redline Racing supreme For local Perth skipper Matt Jerwood and his Redline Racing Team, the M32 Australian Series event was always about getting time in the boat, and learning, they did this supremely well, winning 14 of 16 races sailed. Posted on 15 Mar
MAPFRE snap up Greenhalgh
For Volvo Ocean Race bid Spanish team MAPFRE have signed Britain's Rob Greenhalgh as a watch captain for their 2017-18 campaign. Posted on 14 Mar
M32 Miami Winter Series weekend 3
Team REV wins at Bacardi Miami Sailing Week Eight brightly colored M32's raced back and forth in front of the Miami skyline for the Miami Winter Series Event #3 in conjunction with Bacardi Miami Sailing Week. Posted on 14 Mar
M32 Australian Series at Perth day 1
Matt Jerwood's Redline Racing dominate Local skipper Matt Jerwood showed he is more than a match racer on Perth's Swan River today, winning four out of five fleet races in the M32 Australian Series inaugural event. Posted on 13 Mar
Fourth Volvo Ocean Race team confirmed
To be revealed later this month The fourth team for the Volvo Ocean Race 2017-18 is now confirmed – and will be revealed later this month. Posted on 9 Mar
Team AkzoNobel to race new Volvo Ocean 65
In the Volvo Ocean Race 2017-18 Team AkzoNobel, led by Dutch skipper Simeon Tienpont, will tackle sailing's toughest team test in the new Volvo Ocean 65 currently being constructed at Persico Marine in Bergamo, Italy. Posted on 8 Mar
Jérémie Beyou takes on Volvo Ocean Race
Vendée Globe star joins Dongfeng Race Team Dongfeng skipper Charles Caudrelier names France's Jérémie Beyou and New Zealanders Stu Bannatyne and Daryl Wislang for Volvo Ocean Race 2017-18 campaign. Posted on 7 Mar