Crewsaver #LifejacketSafe campaign strikes chord with Southampton Boat Show visitors
by Crewsaver 22 Sep 2016 19:49 BST
16-25 September 2016
Crewsaver has had a great response to its #LifejacketSafe campaign from visitors to the 2016 Southampton Boat Show, which started on 16th September and runs through to 25th September 2016.
Hannah Burywood, Marketing Manager for Crewsaver, said "I'm delighted that Crewsaver retailers and the public have got behind the #LifejacketSafe campaign. It's really important to us to get the message out to people about wearing, using and maintaining their lifejackets properly." So far over 150 people have had their photos taken for Crewsaver's #LifejacketSafe wall at the show, pledging their support for the campaign.
Crewsaver has been giving out advice on lifejacket safety on its stand (J250, Ocean Hall) during the Southampton Boat Show. The lifejacket manufacturer has produced a flier with handy do's and don'ts and a selection of frequently asked lifejacket safety questions. Hannah Burywood revealed that the most common question the Crewsaver team has been asked so far is about lifejacket servicing. "There seems to be a lot of confusion over lifejacket servicing. Our recommendation would be that your lifejacket is serviced by a professional every year. Crewsaver has a network of approved service stations and a search facility on our website to help find the closest one to you." she said.
The new Crewsaver complete children's lifejacket range was launched at the show and has also attracted a lot of attention from visitors. The new Euro 100N children's foam lifejacket is available for the first time and the updated Supersafe 150N foam lifejacket is also debuting at the show. In order to help visitors choose the right children's lifejacket for their activity, Crewsaver has produced a handy guide to children's lifejackets, which is also available on its stand at the show.
A children's storybook 'Safe at Sea – Oliver's Adventure' is another tool that Crewsaver is using to educate the next generation and encourage them to be #LifejacketSafe. The story follows the adventures of Oliver, a young sailboat who looks up to Rory the speedboat, who chooses not to wear a lifejacket and inevitably gets into trouble.
Visitors to the show who have their photo taken for the Crewsaver #LifejacketSafe wall will also be entered into a competition to win an Abu Dhabi Ocean Racing lifejacket that was actually worn by a member of the Abu Dhabi Ocean Racing Team, who won the Volvo Ocean Race.
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