New Marketing Director for Aberdeen Asset Management Cowes Week
by AAM Cowes Week 11 Mar 2015 10:28 GMT
11 March 2015
Kate Johnson is appointed as the new Commercial and Marketing Director for Aberdeen Asset Management Cowes Week © AAM Cowes Week
Organisers of the world famous Aberdeen Asset Management Cowes Week are delighted to announce the appointment of Kate Johnson as the Commercial and Marketing Director for the event.
Kate is a keen sailor with a strong background in brand strategy & marketing. She began her career at Accenture before specialising in marketing consultancy, at the advertising agency St Luke's followed by Clear (part of the M&C Saatchi group) where she led projects for clients including Unilever, Mars and Boots. Kate learnt to sail on the Solent and grew up watching the Cowes Week racing from the family beach hut at Calshot. She has since competed in the regatta a number of times.
Commenting on her appointment, Kate said: "I'm really looking forward to joining the Cowes Week Limited team. I'll be drawing on my professional experience and combining this with my passion for sailing, and the regatta, to ensure its future success. I can't wait to get started!"
Chairman of Cowes Week Limited (CWL), Peter Dickson, added: "We're delighted to welcome Kate to the team and look forward to working with her to continue the great work of evolving the event. We have an exciting year ahead and Kate is joining at a fantastic time for Cowes and for the regatta."
Kate will join the team in mid March and replaces Michelle Warner who, after ten years with CWL, has departed for pastures new - exchanging the world of boats for classic cars.
This year's regatta takes place from the 8 – 15 August and more information is at www.aamcowesweek.co.uk.