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Helly Hansen buys MUSTO..

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RichTea View Drop Down
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    Posted: 21 Oct 17 at 10:22am

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iGRF View Drop Down
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Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 21 Oct 17 at 11:50am
Yes that will be interesting, they're a good company Helly Hansen or were, I was amazed at how they managed to break into the snowboard market in the late nineties and early noughties. So given that one wonders why go to the expense of acquiring Musto when they could quite easily have punched directly into the sailing business using their own brand name.

Edit (after actually reading the press release) Well it seems like they are going to continue to leave Musto with autonomy, that will be good for them, their expertise in materials and sourcing should help Musto produce better gear, it would be nice to have an actual quality brand in this market instead of the usual price and margin driven mush.

Edited by iGRF - 21 Oct 17 at 11:56am
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sargesail View Drop Down
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Post Options Post Options   Quote sargesail Quote  Post ReplyReply Direct Link To This Post Posted: 21 Oct 17 at 6:14pm
Helly Hansen already do some great yacht and dinghy gear....just not really in UK. I guess this is market diversification.
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getafix View Drop Down
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Post Options Post Options   Quote getafix Quote  Post ReplyReply Direct Link To This Post Posted: 24 Oct 17 at 6:12pm
Originally posted by sargesail

Helly Hansen already do some great yacht and dinghy gear....just not really in UK. I guess this is market diversification.


agreed, I think this is more reflective of HH desire to get further into the country-horsey and leafy-high-street / business-casual fashion verticals, than any need to build more marine sales
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zippyRN View Drop Down
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Post Options Post Options   Quote zippyRN Quote  Post ReplyReply Direct Link To This Post Posted: 25 Oct 17 at 12:34am
Originally posted by getafix

Originally posted by sargesail

Helly Hansen already do some great yacht and dinghy gear....just not really in UK. I guess this is market diversification.


agreed, I think this is more reflective of HH desire to get further into the country-horsey and leafy-high-street / business-casual fashion verticals, than any need to build more marine sales



 have they retreated from  their  exploits in chav / townie stuff of the millenial period  ( after the  'pilot jacket' became a  rah staple )
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